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CULTURE CRUSH

Claire McAlpine

Culture. Behaviour. Identity. Media. Meaning. by Claire McAlpine, award winning comms and cultural strategist

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues8Founded5 years agoLast Issuea month ago
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Latest Issues

The media that’s been crossing my eyeballs and ears lately

A few things I’ve been watching, reading and listening to lately. Some useful for work, some less so. All caught my attention.

BADLY IN LOVE 2 - NETFLIX

Netflix’s dating show built around Japan’s “yankii” subculture. This time the drama e...

a month ago
2

When my media diet quickly turned Far Right...

AI helped me make this image. AI is better at making images than me (for now….)

I can’t say I stumbled onto this side of TikTok, because I very consciously made my FYP right wing. Or rather, far right.

I find it pretty alarming that s...

2 months ago
2

Netflix and The Gentlemen play with Stella Artois 🍺🦌🐂🥦

and some interesting thoughts from Andrew Tindall at System1

https://lnkd.in/p/eQbMeNEt

more info about the campaign here from ABinBev

→ https://www.ab-inbev.com/news-media/news-stories/netflix-and-stella-artois-bring-the-perfect-serve-...

2 months ago

What happens when software starts behaving like media?

Image made with AI and my brain

I clicked on ChatGPT’s new World Cup feature out of curiosity and somehow ended up debating with ChatGPT itself whether AI could become a new media centre for live events.

Which sounds faintly ridiculous w...

4 months ago
1

KFC's Golden Egg 👀🐔🥚

Walking through London this KFC OOH campaign caught my attention. So I stopped to grab a photo.

And grabbing my (and everyone’s) attention is harder than it sounds.

Outdoor isn’t competing with other ads alone. It’s competing with shops,...

5 months ago

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  • Claire McAlpine

    Crushing on culture. Collecting curious things, challenging assumptions and connecting the dots between people, brands and business.

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