Take Notes By Bonita Rochelle
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 months ago | Last Issue | a month ago |
| Active | |||||
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Our industry has a problem with culture.
Photo by Pinho . on Unsplash
I came across a chart doing the rounds on LinkedIn which in essence showed that among 16-24’s, The Great British Bake Off carries far more cultural meaning than Chicken Shop Date. Of course, many jumped to make...
#1 My Media Diet
As someone who is consciously consuming to be a better marketer.
What should I be reading? The number one question I get asked and the number one question I ask every marketing person I speak to.
Visibility is not an asset.
What happens when talent learns how to build an audience but not what to build with it.
‘The last six months have been tough…’ words I never expected to hear come from DJ AG’s mouth. I was doom-scrolling TikTok the other day and I came acr...
What happens when brands mistake a cultural signal for a marketing instruction?
You don’t have to take everything literally. Why the future of community isn’t about building more spaces, but understanding the ones that already exist.
“Offline is the new status symbol” that’s the apparent signal that brands need to con...
Just because it’s popular, doesn’t mean it’s relevant.
They may be popular, but the kids don’t care like that. Stop confusing popularity with cultural capital.
When Jordan Peele casted Daniel Kaluuya for ‘Get Out’ it was reportedly a commercial risk. The thing about the film industry is the mo...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Take Notes By Bonita Rochelle.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m Bonita, an award-winning media partnerships director and mum trying to make sense of an industry I’ve spent the last decade working inside. Take Notes is where I unpack brands, media, culture and the gaps between what they say and do.
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