First to Market
Andrew GarbersonHow founders scale emerging-category startups from $0 to $100M. Every Friday.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 4 years ago | Last Issue | 11 days ago |
| Active | |||||
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firsttomarket.coLatest Issues
Two Moves to Turn a Waitlist Into Demand like Robinhood and Superhuman
Tesla collected more than a million Cybertruck reservations before it built a single truck. When it finally shipped, conversion rate was in the low single digits for a tiny fraction of expected sales.
The waitlist did exactly what a waitli...
AI Is Only Eating Half of Content Marketing. Don’t Ignore the Other Half.
Welcome David, Danny, Ruth, Steve, Sean, Adam and 61 others this week. Next week I’m covering wait list + demand test strategies so hit reply if you have any tips, lessons or questions. I’d like to include them.
The guidance on opti...
4,000 Startups Tried to Create a Category. Here's What Worked.
Welcome Nicole, Michael, Maurice, Peter, Allison, Andre and 61 other new subscribers!
Last week we looked at the case for staying in an established category. Greenhouse tried to create “recruiting optimization” then retreated back t...
Don't Create a New Category Yet. Revive an Existing One Like Greenhouse.
Welcome Kyle, Jim, Roxann, Jordan, Mike, James, Suzanne, Morgan and 44 other new subscribers this week. We’re happy you’re here.
Greenhouse originally tried to build a new category called “recruiting optimization.” Former marketing...
Being Louder Won't Build Your Brand. Make Your Ideas Travel Like This.
Welcome Nick, Christina, Alex, Jenna, Daniel and 32 other new subscribers. Next week we’re diving into when it DOES and DOESN’T make sense to chase a new category based on 6 academic studies and 541 proprietary data signals. Don’t miss it....
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2x Exited Operator • Head of Growth + Marketing at Recurrent • Playbooks from Actual Experience
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