First to Market
Andrew GarbersonHow founders scale emerging-category startups from $0 to $100M. Every Friday.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 5 years ago | Last Issue | 11 days ago |
| Active | |||||
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firsttomarket.coLatest Issues
Why New Category Names Don't Stick
Brainstorming a name is easy. It’s getting strangers to use the name that’s the hard part.
A phrase only becomes a category when people with no reason to help you start using it: competitors, analysts, LLMs, buyers on a sales call. That’s...
Your Outbound Isn't Broken. You're Watching the Wrong Signals.
Welcome back! One quick thing before we get into this week’s topic:
This newsletter is where I hand off the finished frameworks. But most of my week is messier than that, running marketing and growth at a VC-backed Series A startup.
- B...
How Startups Close the Gap of Being Too Early to Market
A journalism professor once told our class that it’s almost impossible to be right on time. You need to decide if you’re going to be early or late, and we couldn’t be late.
Most of us can’t afford to be late here, either.
Last week we tes...
Half of Category Pioneers Fail: Are You Early or Wrong?
A study of 500 brands across 50 categories found that half of pioneers fail. Many of the companies that ended up leading those categories showed up about a decade later.
That’s the bad news.
The good news is that the other half didn’t fai...
Two Moves to Turn a Waitlist Into Demand like Robinhood and Superhuman
Tesla collected more than a million Cybertruck reservations before it built a single truck. When it finally shipped, conversion rate was in the low single digits for a tiny fraction of expected sales.
The waitlist did exactly what a waitli...
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2x Exited Operator • Head of Growth + Marketing at Recurrent • Playbooks from Actual Experience
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