First to Market
Andrew GarbersonHow founders scale emerging-category startups from $0 to $100M. Every Friday.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 4 years ago | Last Issue | 13 days ago |
| Active | |||||
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firsttomarket.coLatest Issues
4,000 Startups Tried to Create a Category. Here's What Worked.
Welcome Nicole, Michael, Maurice, Peter, Allison, Andre and 61 other new subscribers!
Last week we looked at the case for staying in an established category. Greenhouse tried to create “recruiting optimization” then retreated back t...
Don't Create a New Category Yet. Revive an Existing One Like Greenhouse.
Welcome Kyle, Jim, Roxann, Jordan, Mike, James, Suzanne, Morgan and 44 other new subscribers this week. We’re happy you’re here.
Greenhouse originally tried to build a new category called “recruiting optimization.” Former marketing...
Being Louder Won't Build Your Brand. Make Your Ideas Travel Like This.
Welcome Nick, Christina, Alex, Jenna, Daniel and 32 other new subscribers. Next week we’re diving into when it DOES and DOESN’T make sense to chase a new category based on 6 academic studies and 541 proprietary data signals. Don’t miss it....
The a16z Playbook Is Wrong for You. Author Your Founder Brand Like Clay.
Welcome to Andressa, Howard, Katie, Keith, Tony, Alan, Brian and the 54 others who joined us this week. Don’t miss the new offer at the end this week.
The modern founder media strategy is engineered for noise. Build a personal brand...
An AI Leadership Land Grab Is Happening. 5 Lessons for Every Startup.
Welcome to Shawn, Brian, Amanda, Jeff, Nicky, Matthew and the 27 others who joined us this week. We’re glad you found us.
I spent the last 2 weeks studying AI wedges from CRM startups. At almost every turn were billboards.
Startup...
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Head of Marketing • Sharing Weekly Growth Playbooks for 0-$100M in Emerging Categories
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