First to Market
Andrew GarbersonHow founders scale emerging-category startups from $0 to $100M. Every Friday.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 5 years ago | Last Issue | 10 days ago |
| Active | |||||
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firsttomarket.coLatest Issues
It's Not Too Late to Narrow Your Startup Positioning
Welcome to Joe, Flynn, Blair, Ahmed, Sandra and the other new faces this week. We’re excited to have you here with us!
The most common advice I give startup teams is to narrow their focus. Someone writes me about a scenario like the...
$10B Alternative Positioning Playbook: Supabase vs. Firebase
It’s universal that people get a bit awkward talking about their biggest competitor. For startups competing against an incumbent, there’s even more baggage.
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We don’t acknowledge their size because it’d make us look small.
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We don’t...
Gartner's Top Disruptors of 2026 Show Who Your Real Competitors Are
Each year Gartner analysts identify the top disruptive tech and emerging categories. For 2026, they picked 12 and I ran each of them through the Four Waters audit, built from a library of deep analysis on 202 companies across 19 categories....
Why New Category Names Don't Stick
Brainstorming a name is easy. It’s getting strangers to use the name that’s the hard part.
A phrase only becomes a category when people with no reason to help you start using it: competitors, analysts, LLMs, buyers on a sales call. That’s...
Your Outbound Isn't Broken. You're Watching the Wrong Signals.
Welcome back! One quick thing before we get into this week’s topic:
This newsletter is where I hand off the finished frameworks. But most of my week is messier than that, running marketing and growth at a VC-backed Series A startup.
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2x Exited Operator • Head of Growth + Marketing at Recurrent • Playbooks from Actual Experience
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