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Fabian Rabenalt's Get Hooked! Marketing

Fabian Rabenalt

Proven tactics from the trenches of B2B SaaS advertising. Built to make you a top 5% marketer.

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Substack
PricingOnly free issuesPublishesDaily
Issues12Foundeda year agoLast Issue18 days ago
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Artwork for Fabian Rabenalt's Get Hooked! Marketing

Latest Issues

B2B SaaS Marketing: The Definitive 2026 Guide

Key takeaways

  • Definition: B2B SaaS marketing is the practice of promoting cloud-based software products to other businesses in order to generate sustainable, recurring revenue. It sits on four strategic foundations: value proposit...
18 days ago
37
4

Meta Ads for B2B SaaS: The 2026 Beginner's Guide

Key takeaways

  • The distinction between B2C and B2B buyers is a myth. The B2B buyer who researches on Google and answers LinkedIn messages by day still scrolls Instagram and Facebook at night, which is exactly why Meta ads are a pot...
18 days ago
25
1

These 25 SaaS Hooks Made 7-figures in ARR

Key takeaways

  • Definition: A marketing hook is the opening line that grabs your audience’s attention and makes them want to engage with your content.

  • Your hook has less than 2 seconds to win attention. People spend only about...

18 days ago
43
9

20 SaaS Ad Examples and Why They Win

Key takeaways

  • Winning ads sell the click, not the product. An effective creative focuses on one clear value proposition instead of explaining the entire product in detail.

  • Copy needs to be benefit-driven, specific and fluent....

24 days ago
3

Write Reasons That Make B2B Buyers Say "Yes!"

Key takeaways

  • Always provide a reason to prospects, no matter the favor. For small favors, compliance hits nearly 100%, while for big favors it nearly doubles (24% to 42%).

  • Match the format your prospects are most used to. Co...

24 days ago
3

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  • Fabian Rabenalt

    Proven tactics from the trenches of B2B SaaS advertising. Built to make you a top 5% marketer.

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