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Get Hooked! Marketing

Fabian Rabenalt

Proven tactics from the trenches of B2B SaaS advertising. Built to make you a top 5% marketer.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues12Foundeda year agoLast Issue8 days ago
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Latest Issues

B2B SaaS Marketing: The Definitive 2026 Guide

Key takeaways

  • Definition: B2B SaaS marketing is the practice of promoting cloud-based software products to other businesses in order to generate sustainable, recurring revenue. It sits on four strategic foundations: value proposit...
8 days ago
27
3

What Winning B2B SaaS Ads Have in Common (+20 Examples)

Key takeaways

  • Winning ads sell the click, not the product. An effective creative focuses on one clear value proposition instead of explaining the entire product in detail.

  • Copy needs to be benefit-driven, specific and fluent....

10 days ago
3

6 Tips for Writing More Compelling Reasons in B2B

Key takeaways

  • Always provide a reason to prospects, no matter the favor. For small favors, compliance hits nearly 100%, while for big favors it nearly doubles (24% to 42%).

  • Match the format your prospects are most used to. Co...

a month ago
3

How to Target B2B SaaS Buyers with Meta Ads

Key takeaways

  • Automatic targeting, called Advantage+ audience, is the best option for B2B SaaS businesses using Meta ads.

  • Manual targeting options, such as detailed targeting, custom audiences and lookalike audiences, are onl...

2 months ago
5

[Beginner's Guide] Meta Ads for B2B SaaS

Hey 👋🏼 I’m Fabian, great to have you here. In my newsletter “Get Hooked! Marketing”, I share proven tactics from the trenches of B2B SaaS advertising every week. Built to make you a top 5% marketer.

Copy the exact formula I use to repeat...

4 months ago
19
1

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  • Fabian Rabenalt

    Proven tactics from the trenches of B2B SaaS advertising. Built to make you a top 5% marketer.

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