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Running Supply with Cole Townsend

Cole Townsend
Hundreds of paid subscribers

Running Supply tracks the latest in running fashion, marketing, gear drops, and emerging brands.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues115Founded2 years agoLast Issue4 days ago
Active

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Latest Issues

How Zappos Is Adapting for the Current Running Boom

I had the opportunity to sit dowan with Zappos Chief Merchandising Officer Kelsey Nahas to discuss Zappos latest foray into running. I was keen to hear the why behind the push, how they were adapting their business strategy, and from her pe...

4 days ago
9

Running Supply #85: TrailCon, Swelter Skelter, and Paris (Fashion Week) is Burning

This newsletter just hit over 6,000 readers, which is unreal. Thanks all for reading the newsletter and telling your friends, coworkers, family, and anyone else that might be into this sort of thing. For this week, there’s plenty of new stu...

5 days ago
17
12

Running Supply #84: We Need To Make It Harder To Start Running Brands, And A Beautiful New Store

First it was podcasts, then it was streetwear, now they’ve found running. We need to raise the barrier to entry, or at least have a good friend ask the question, “Why are you starting this brand?”

This one is long, you may need to click th...

11 days ago
32
12

Running Supply #83: Performance Running Has Fully Hit Streetwear Stores

Running is entering streetwear stores as a core category. Kith, Extra Butter, Notre, Concepts, END are all stocking performance running gear alongside their usual lifestyle curation. While running as lifestyle isn’t a new concept, especiall...

18 days ago
19
5

Running Supply #82: Renaissance Runners, Radical Airflow For Everyone, Bandit's Grand Prix For The People

Holey shirt there’s a lot going on. The Grand Prix is what modern running looks like now, praise for the Renaissance Runner-Artist-Founder, new gear from Bandit, Saucony, Keen, and Portal.

This email is super long, so you might need to vie...

23 days ago
31
1

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  • Cole Townsend

    Running and the internet. Finding new brands, emerging tech, and historical reference.

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