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Running Supply with Cole Townsend

Cole Townsend
Hundreds of paid subscribers

Running Supply tracks the latest in running fashion, marketing, gear drops, and emerging brands.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues110Founded2 years agoLast Issue7 days ago
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Artwork for Running Supply with Cole Townsend

Latest Issues

Stewards of The Sport

I forgot about Global Running Day, but had this planned as a segment for my normal roundup. Instead of a segment, it turned into a longer essay. There are no photos, no graphics, no charts, and a few links. The usual roundup will be in tomo...

7 days ago
35
8

Kyle Siegel Approaches Raide Like An Architect

Kyle Siegel is the founder and CEO of Raide Research, the trail and ski brand that is quickly becoming one of the most popular running belt companies on the market. He’s also a former SpaceX engineer who taught himself sewing on the way to...

8 days ago
38
5

Running Supply #81: Enhanced Games Flopped, On Tops Luxury and Sport, and Gravel Cycling Makes Its Way To Running

Enhanced Games, gravel cycling’s new running cousin, and on’s going big on track, field, and...luxury? We’re back with some more more business oriented news after a quiet cultural vibe shift as many of the AI LinkedIn posts like to put it....

12 days ago
24
7

A Conversation with Biel, The Speed Project's First Professional Athlete On His Record Setting LA to LV Solo Run

Biel is The Speed Project’s first sponsored athlete, and he now holds the course record for the TSP Solo from Los Angeles to Las Vegas. The Brazilian ultra runner, based in Berlin for the last decade, signed an unconventional deal with The...

13 days ago
8
1

Running Supply #80: When A Niche Brand Goes Mainstream

Thoughts on SATISFY x adidas “The Circle Pit,” cultural divergence, and what could have been done differently

Quick Hits

  • This OG run specialty store is adapting to the times. I had a quick Q&A with the president of Marathon Sports...
23 days ago
98
21

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  • Cole Townsend

    Running and the internet. Finding new brands, emerging tech, and historical reference.

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