Media and publishing highlights and dogfights, in the foggy world of content and tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 255 | Founded | 3 years ago | Last Issue | 3 days ago |
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contentaware.substack.comLatest Issues
The AI industry has a Detroit problem and consumers will decide how it ends
In the 1960s and early 1970s, Japanese cars were a bit of a joke in America. Cheap, tinny, underpowered, they were – with much help from US automotive boosters of course – derided as what you bought if you couldn’t afford a real car. Detroi...
AI firms trashing your trust: it's more than just a prank, bro
One of the more memorable moments in English football history has nothing to do with a game or a result, but was a joke played by a fan who levered bold confidence and the art of looking like you belong to prank hundreds of millions of fans...
Opinion: AI makes media's young audience problem impossible to ignore, but isn't the cause
In a special Content Aware takeover, DJB Strategies' Audience & Product partner Harry Clarkson-Bennett looks at the problem large and established media brands face in grabbing the interest of younger audiences. While it's easy to point the...
Fighting pigs and AI courtroom mud-slinging - we love to see it
There is a particular institutional hubris which guffs up the boardroom air of the big tech giants in San Francisco, which has helped them evolve their own immunity to irony over the last few decades.
Luckily, the rest of us normies are he...
Beautiful words about the beautiful game which no AI can replicate
Footballing is happening and happening big. Go team!
In case you have been sheltering from the summer heat under a rock, I'm referring to the World Cup, a unique sporting event that guarantees thrills, spills, controversies, heartbreaks an...
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The writers behind this newsletter.
Media and publishing highlights and dogfights, in the foggy world of content and tech.
Media industry, publishing and SEO consultant. Partner at DJB Strategies, formerly SEO Director at The Telegraph. Mouthpiece.
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