Content Aware
Richard FairbairnMedia and publishing insights and bunfights every week, demystifying the world of content.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 142 | Subscribers | Read | contentaware.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
In the valley of the bland, the content creator will be king
Watching Google's I/O is akin to watching an oil company's latest drilling presentation that doesn't actually mention oil at any point. If 78 per cent of the revenue of a business comes from one thing, then you might think that the word for...
Local news is no laughing matter, but a new sitcom could be just what it needs
Commissioning a spin-off show from the comedy masterpiece that is The Office might seem a risky thing to do, not least given the time passed since the original UK version in 2001 and the Netflix-popping 2005-onward US version.
Big Tech vs media: The inside story of the runaway elephant in the room
History isn't always written by the victors.
How a picture of gold can seem worth more than the gold itself
I kick off today's edition with a huge thank you to the various CEOs and owners who joined us in London last night at a closed-door event for publishing leaders to talk freely about things like AI content theft and gen AI search targeting t...
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Authors
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Media and publishing industry highlights and bunfights, demistifying the world of content.
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