Leadership in SEO Substack
Harry Clarkson-BennettConsultant on all things audience strategy, SEO, AI risk and resilience, Commercial analysis and the publishing, news and media industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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leadershipinseo.comLatest Issues
Creating 'Non-Commodity' Content That Isn't Shit
Google’s recent definition of commodity vs non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable.
Complete and utter shite if I’ve had a drink.
They all read like headlines you’d see in...
Why Google Has Changed
Money, obviously. But it’s deeper than that.
Google’s market share has broadly held firm in the wake of everything AI. By held firm, I mean its share price has gone through the fucking roof and its AI offering is growing ever stronger.
H...
How To Do Evergreen Content in 2026 (and beyond)
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable.
AIOs have eroded clicks. Answer engines have gi...
Starting or Steering the Wave
I wrote a Linkedin post on this very topic a while ago and people seemed at least reasonably interested. So I thought I’d expand on it a little.
It is, IMO, a very good way of framing how you can generate real value from trends.
The valu...
Why Young People Don't Care About Legacy Media
This is the attention economy. The politics of personality.
Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out over traditional means.
Trump’s particular app...
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Subscribers, engagement, traffic and sponsorship for Leadership in SEO Substack.
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Authors
The writers behind this newsletter.
SEO Director at The Telegraph with a decade of experience. Unskilled jiu-jitsu guy. Average chess player. Jack of many things.
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