Leadership in SEO Substack
Harry Clarkson-BennettConsultant on all things audience strategy, SEO, AI risk and resilience, Commercial analysis and the publishing, news and media industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 3 years ago | Last Issue | 22 days ago |
| Active | |||||
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leadershipinseo.comLatest Issues
Entities Are The Foundation of Modern SEO
I wrote an article about auditing publisher websites last week and it took a little piece of my soul. Like a horcrux, but without me being a spectacularly evil wizard hellbent on world domination. Allegedly.
I argued that SEO auditing shou...
How to Audit Publisher Websites in 2026
Discoverability has changed. That is, I think, undeniable. Passive, off-platform discovery dominates the early stage journey, but your website is your brand’s home.
Chris Green talked about SEO becoming more akin to feed management in the...
The Future of Discoverability
Rightly or wrongly, publisher discoverability has been taken care of by search for years.
Traffic from Google was and is so valuable - and in recent times so vast from Discover - that reach has never been a problem. Not until very recentl...
Weekly Insight #4: The State of Search in 2026 (Video)
The latest Datos x SparkToro State of Search Report is out and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of) and more people than ever stay in Google’s ecosystem....
Weekly Insight #3 - How Publishers Can Monetise AI Visibility
Right now, most publishers block AI bots. According to Vince Nero’s excellent research, 79% of top news sites block AI training bots via robots.txt. Only 18% block no AI crawlers at all.
Not a perfect science as the robots.txt is so easil...
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Authors
The writers behind this newsletter.
Media industry, publishing and SEO consultant. Partner at DJB Strategies, formerly SEO Director at The Telegraph. Mouthpiece.
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