Consultant on all things audience strategy, SEO, AI risk and resilience, Commercial analysis and the publishing, news and media industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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leadershipinseo.comLatest Issues
Things You Should Do #2 - How The Athletic Gets More Clicks With One Simple Trick
Getting people to click on articles is becoming increasingly difficult. We’ve been lazily conditioned by big tech’s greed and it shows no sign of slowing.
To combat this, we have to build and own audiences and get better at marketing. Publ...
Things You Should Do #1: Why The New York Times Puts Free Content First
The world’s most successful subscription publisher - The New York Times - regularly gives some of the most valuable real estate on its homepage to free articles - and, crucially, makes sure readers know they’re free.
It’s a smart strategy...
Why SEO Isn’t Enough Anymore - And Why That’s A Good Thing
Hello! Happy Monday. I’ve put jumpers on for the first time in nearly six months, so time is still moving linearly. Anyway, back to more important manners.
SEO has been the most profitable channel by some margin for the last 15 years.
W...
A Practical Framework For Evergreen Content Investment (Paid Subs Only)
A practical workbook for turning GSC, GA4 and AI visibility data into clear content decisions.
I have written (and spoken) about how to think about evergreen content in the post AI era quite a bit. Arguably too much. But given evergreen co...
The Generative AI Report Sucks - Let’s Make It Brilliant
Finally we have visibility over how often our content features in Google’s generative AI features. Now we can see exactly how many clicks we’ve lost to…
Rubbish stuff, or is it?
Hello, sorry is that Sundar? I think the Generative AI repor...
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Authors
The writers behind this newsletter.
SEO and Discoverability consultant to publishers, media companies and creators. Founder at Tomorrow Consulting, formerly SEO Director at The Telegraph. Mouthpiece.
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