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Artwork for Leadership in SEO Substack

Leadership in SEO Substack

Harry Clarkson-Bennett
Tens of paid subscribers

Consultant on all things audience strategy, SEO, AI risk and resilience, Commercial analysis and the publishing, news and media industry.

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Substack
PricingFreemiumPublishesWeekly
Issues61Founded3 years agoLast Issue13 days ago
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Artwork for Leadership in SEO Substack

Latest Issues

A Practical Framework For Evergreen Content Investment (Paid Subs Only)

A practical workbook for turning GSC, GA4 and AI visibility data into clear content decisions.

I have written (and spoken) about how to think about evergreen content in the post AI era quite a bit. Arguably too much. But given evergreen co...

13 days ago
3
Paid

The Generative AI Report Sucks - Let’s Make It Brilliant

Finally we have visibility over how often our content features in Google’s generative AI features. Now we can see exactly how many clicks we’ve lost to…

Rubbish stuff, or is it?

Hello, sorry is that Sundar? I think the Generative AI repor...

18 days ago
11
1

Entities Are The Foundation of Modern SEO

I wrote an article about auditing publisher websites last week and it took a little piece of my soul. Like a horcrux, but without me being a spectacularly evil wizard hellbent on world domination. Allegedly.

I argued that SEO auditing shou...

a month ago
24
3

How to Audit Publisher Websites in 2026

Discoverability has changed. That is, I think, undeniable. Passive, off-platform discovery dominates the early stage journey, but your website is your brand’s home.

Chris Green talked about SEO becoming more akin to feed management in the...

2 months ago
15

The Future of Discoverability

Rightly or wrongly, publisher discoverability has been taken care of by search for years.

Traffic from Google was and is so valuable - and in recent times so vast from Discover - that reach has never been a problem. Not until very recentl...

2 months ago
11

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  • Harry Clarkson-Bennett

    SEO and Discoverability consultant to publishers, media companies and creators. Founder at Tomorrow Consulting, formerly SEO Director at The Telegraph. Mouthpiece.

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