Leadership in SEO Substack
Harry Clarkson-BennettConsultant on all things audience strategy, SEO, AI risk and resilience, Commercial analysis and the publishing, news and media industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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leadershipinseo.comLatest Issues
How Google May 'Understand' Unique Content
Thanks to Rand’s excellent research and Barry’s expletive-laden ranting, we know that Google processes over five trillion searches each year. Trillion. Per day that’s 13.7 billion. Per second, 158,000.
There are some sizeable and growing c...
Weekly Insight #2 - Your Younger Audience Is Declining Faster Than It Looks
I’m back - with more wonderful news.
Last week I argued that habitual publisher traffic - direct and branded - has been eroding for years, and that the under-35s are leading the charge. Not directly provable, but a theory.
Now that I am...
Weekly Insight #1 - Habitual Publisher Traffic is Collapsing
AI has been public enemy number one for at least two years. As the early wave of excitement wore off, people realised the content we as SEOs and publishers had spent years flooding the internet with was being used to make the richest even r...
What AI and The Future of Search Looks Like
Busy week in search-land
So Google finally rolled out some kind of AI reporting (if you can call that reporting) and the CMA announced some new measures Google must take to restore some level of parity with publishers and search results...
Creating 'Non-Commodity' Content That Isn't Garbage
Google’s recent definition of commodity vs non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable.
Complete and utter shite if I’ve had a drink.
They all read like headlines you’d see in...
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Authors
The writers behind this newsletter.
Media industry, publishing and SEO consultant. Partner at DJB Strategies, formerly SEO Director at The Telegraph. Mouthpiece.
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