SEO for Google News
Barry AdamsAn irregular newsletter with insights, expertise, tips and updates for publishers interested in optimising for Google search, Google News and Discover.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 6 years ago | Last Issue | a month ago |
| Active | |||||
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seoforgooglenews.comLatest Issues
The Dangerous Seduction of Click-Chasing
It works, until it doesn’t.
The Chase
Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche.
Revenue is earned primarily via advertisi...
Google Zero is a Lie
There is a pervasive narrative doing the rounds in the publishing industry, called ‘Google Zero’. This narrative, embraced by many industry leaders, poses that traffic from Google - search and Discover - will decline and eventually become n...
Yes, We Started a Podcast About SEO for News
Many of you will know Steven Wilson-Beales. He’s an SEO and content strategy consultant for hire, used to head up SEO at Global, spoke at our 2025 News and Editorial SEO Summit, and is a great contributor to the online journalism industry....
AI Survival Strategies for Publishers
The rise of AI technologies has brought a level of panic to the publishing industry not seen since the birth of the world wide web. We all know AI is changing how people engage with websites, but we’re not sure yet what these changes will l...
Why Semantic HTML matters for SEO and AI
I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I got time to expand it into a proper newsletter. Then my good friend Jono Alderson published his excellent piece on semantic HTML, and for a...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for SEO for Google News.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where SEO for Google News ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 327 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
I write about SEO for publishers, helping websites gain traffic from Google search, Google News & Discover and build a growing audience for their content.
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Frequently Asked Questions
How can I access the email archive for SEO for Google News?
You can find recent issues that have been published by SEO for Google News on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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