Contentious
Lauren LangA newsletter for B2B content marketers: three good things in your inbox once a month
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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asklaurenlang.substack.comLatest Issues
#23: The Break-Up
I once spent a full year trying to get a VP of Sales to participate in content creation.
My eyes roll back in my head even now thinking about it. Twelve months of doing the “hey, just circling back” dance. Our shared Slack DMs looked like...
#22: Kicking and screaming
One recurring nightmare that content marketers have goes a little like this:
You’ve scheduled a monthly sync with your cross-functional stakeholders. You’ve sent a reminder three times. You’ve prepared an agenda. You’ve even added “Brainst...
#21: Slop 🐷
In 2022, full of post-Covid optimism (sweet summer child that I was), I wrote that B2B tech marketing was thisclose to hitting rock bottom. The old tactics didn’t work anymore, people were tired of being harvested like corn on lead gen fo...
#20: One foot in front of the other
My 15-year-old daughter is starting to look at colleges, and she’s so incredibly overwhelmed that I’m tempted to slip an edible into her milk. (KIDDING!)
The problem is that she’s trying to game her future 45 steps ahead. If University X i...
#19: The Long Game Always Wins
I've been staring at a chart that is flat-out Shakespearean tragedy:
Text within this block will maintain its original spacing when published
Two companies, both alike in dignity,
In fair B2B Saas, where we lay our scene....
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Director of Marketing | Helping content marketers level up their impact
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