AI Startup Positioning (coming Q3 2026)
Brooks LockettThe antidote to AI marketing sameness. Positioning frameworks that make your AI product impossible to ignore and easy to buy.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
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brookslockett.substack.comLatest Issues
What the $351K OpenAI conent strategist job says about content marketing
A new Content Strategist role just opened at OpenAI. Compensation is ~$351K.
Here’s the posting.
LinkedIn exploded with marketers debating the death of content (again).
And it’s interesting enough to write an email!
When I joined my cur...
I built a GPT for AI search. Use it.
Subscribers,
Over the last few months (like many) I’ve been down the rabbit hole of AEO & AI Search.
Not so much toying around with ChatGPT but paying attention to what it means that we’re all searching differently.
Ask yourself: when wa...
How to build a custom GPT / Claude for your company
Every industry has those massive Slack communities, Discord servers, or forums where hundreds of your ICPs hang out daily.
They're sharing pain points, asking for tool recommendations, discussing their processes, complaining about curr...
Big update
Hey everyone,
You’ve probably noticed I’ve been quiet the past month...
I took a break because I’ve been really busy.
Full-time work, a lot on my plate and doing a daily email about AI is no joke. Things are moving so fast right now tha...
Buffett's "moat" strategy applied to AI-era marketing
Warren Buffett famously looks for businesses with wide economic moats - competitive advantages that protect from rivals.
In the swipeocalypse Ben Settle warned about, your marketing needs its own moat.
I'm building mine in three specific...
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Positioning | Copy that sells | Startups | AI | B2B
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