B2B Positioning
Brooks LockettThe antidote to AI marketing sameness. Positioning frameworks that make your AI product impossible to ignore and easy to buy.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 196 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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Want a free 1-hr positioning audit call with me?
I’m testing out a new offer…a free 60-minute B2B positioning audit call with yours truly.
Here are the details:
- Here is 17-minute recorded example of me doing the diagnostic audit process on myself so you can see what it looks like....
“Am I ready to do positioning?”
If your positioning changes based on whoever you talked to on Zoom yesterday, you don’t have a position.
To win a real market, you need 3 things:
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honesty
-
decisions
-
repeatability
Let’s look at how to know if you’re actually...
Simple positioning requires hard decisions
My last post argued that positioning is subtraction.
It’s a suspiciously simple idea.
Doing positioning work with a company is another matter.
I have tremendous, tremendous, tremendous respect for founders.
They start with nothing, buil...
Positioning is subtraction
It is a superpower to communicate simply.
And that superpower is becoming much more valuable because AI has made adding more ideas effortless.
MORE MOOREE MOOOREEE MOOOOOOORRRRRREEEEEEE!
And guess what? Buyers tune most of it out.
Back...
Quick note after a long silence
It’s been long enough that some of you probably forgot you were even subscribed to this Substack.
Totally fair!
The last time I was writing here (2024), I was sending daily emails about AI.
And at the time I was genuinely excited about i...
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B2B Positioning
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