Start with Positioning
Brooks Lockett, Lauren LangBetter B2B marketing starts with positioning. Ideas, visuals & interviews with marketers doing the work.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 201 | Founded | 3 years ago | Last Issue | 9 days ago |
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#10 - How Bryan Wang led the repositioning of a 20-year-old B2B SaaS platform
Listen to this interview:
After 17 years at Givex, eventually serving as VP of Marketing, Bryan Wang knew what the company couldn’t afford to lose. He shares how he sharpened its market focus, built a bigger story for the platform and got...
#9 - The 5-year work of making positioning stick
Listen to this interview:
Darren Guarnaccia’s career has moved through IT, sales, marketing and product. That gives him an unusual view of what each function needs from the others. His through line is: start with the customer’s job, build...
#8 - Positioning → qualified pipeline
We’re getting into the archive for a sec…
5 years ago, I helped Yesware rewrite its homepage.
At the time, I called what I did “copy strategy.”
Looking back, that wasn’t quite right…I was doing positioning work.
I did not start with the...
#7 - Positioning problems explained with broccoli, burgers & knives
I’ve been making a lot of positioning images lately.
People seem to like them.
My LinkedIn DMs have been filling up with marketers telling me some version of:
“Yep this is exactly what we’re dealing with”
The problem is that plenty of p...
#6 - How Uplevel chose a hybrid software + consulting model as their positioning
From 2025 to 2026, Uplevel went through a positioning and offer-design process that set the company on a new trajectory. As AI changed the way engineering teams worked, the company kept running into the limits of the engineering-intelligenc...
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Start with positioning
Director of Marketing | Helping content marketers level up their impact
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