B2B Positioning
Brooks Lockett, Lauren LangThe antidote to AI marketing sameness. Positioning frameworks that make your AI product impossible to ignore and easy to buy.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 197 | Founded | 3 years ago | Last Issue | 20 days ago |
| Active | |||||
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brookslockett.substack.comLatest Issues
#6 - How Uplevel chose a hybrid software + consulting model as their positioning
From 2025 to 2026, Uplevel went through a positioning and offer-design process that set the company on a new trajectory. As AI changed the way engineering teams worked, the company kept running into the limits of the engineering-intelligenc...
#5 - Want a free 1-hr positioning audit call with me?
I’m testing out a new offer…a free 60-minute B2B positioning audit call with yours truly.
Here are the details:
- Here is 17-minute recorded example of me doing the diagnostic audit process on myself so you can see what it looks like....
#4 - “Am I ready to do positioning?”
If your positioning changes based on whoever you talked to on Zoom yesterday, you don’t have a position.
To win a real market, you need 3 things:
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honesty
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decisions
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repeatability
Let’s look at how to know if you’re actually...
#3 - Simple positioning requires hard decisions
My last post argued that positioning is subtraction.
It’s a suspiciously simple idea.
Doing positioning work with a company is another matter.
I have tremendous, tremendous, tremendous respect for founders.
They start with nothing, buil...
#2 - Positioning is subtraction
It is a superpower to communicate simply.
And that superpower is becoming much more valuable because AI has made adding more ideas effortless.
MORE MOOREE MOOOREEE MOOOOOOORRRRRREEEEEEE!
And guess what? Buyers tune most of it out.
Back...
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B2B Positioning
Director of Marketing | Helping content marketers level up their impact
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