Experimental Mind
Kevin Anderson, Ronny KohaviA curated weekly newsletter with interesting reads at the intersection of experimentation, analytics and behavioral science. Get it in your mailbox on Monday.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 349 | Founded | 6 years ago | Last Issue | 8 days ago |
| Active | |||||
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kevinanderson.substack.comLatest Issues
'Maximize surprise ' — Digest 23, 2026
This week: a new formula for powering switchback experiments, why good metrics need to be able to surprise you, and what "done" actually means when you're shipping AI features. Plus the UK government using experimentation to fix public serv...
'Value of evidence-based decision making' — Digest 22, 2026
This week: how to value evidence-based decision making? A new paper has an answer. Also: LLM evals meet A/B testing, and why strong ideas don't need to ship immediately.
You'll also find 914 open roles, upcoming events, and a cartoon that...
'ROI of experimentation' — Digest 21, 2026
Last week: I’ve been busy with hosting the experimentation conference at Booking. Will do a longer deepdive on all presentation later, but overall it was a great success. This Thursday I’ll give a talk at the Optimization Meetup Utrecht. Th...
'Average data scientist' — Digest 19, 2026
Hi folks, a couple of days late this week, still finding my rhythm. Thanks for your patience. Voting for the Experimentation Thought Leadership Awards closes this Friday. If you haven't yet, I'd appreciate your vote. Now, on to this week's...
'Cast your vote' — Digest 18, 2026
This week: Spotify's experimentation bootcamp is now free, and research on how well humans actually predict A/B test results (spoiler: not well). Also, voting is open for two experimentation awards, including one where I've been nominated....
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Authors
The writers behind this newsletter.
Product and experimentation leader. Writes the weekly Experimental Mind newsletter. Co-founder ExperimentationJobs.com.
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