Experimental Mind
Kevin Anderson, Melanie JI Mueller, JordenA curated weekly newsletter with interesting reads at the intersection of experimentation, analytics and data driven decision making. Get it in your mailbox every Tuesday.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 361 | Founded | 7 years ago | Last Issue | 16 days ago |
| Active | |||||
Read this Newsletter
kevinanderson.substack.comLatest Issues
Two questions to ask your CEO
Hey! Someone asked me what questions I’d put to a C-suite exec before taking an experimentation role. Good question. This week I share my answer and why I’d ask for that conversation even if I wasn’t looking for a job.
Plus reads on produ...
Experimentation Heroes 2026 nominees announced
The nominees for DDMA Experimentation Heroes 2026 have been announced. Eight cases from OHRA, DPG Media, Centraal Beheer, JBL, ANWB, Achmea and Univé are competing for an award this year. On Thursday, 5 November, the nominees will present t...
Most decisions are two-way doors
This week: on reversible decisions, CRO agency trends, and the six hardest open problems in large-scale experimentation. You’ll also find 1k+ open roles, upcoming events, and a cartoon that made me smile.
Brought to you by
Co...
Why your projects don’t show value
This week: Q4 planning season is here, and most epics aren't ready for it. Also: Spotify explains why Bayesian A/B testing isn't worth the complexity. You'll also find 1k+ open roles, upcoming events, and something that made me smile.
- *...
Notes from Porto
This week: I’m back from Future of Experimentation in Porto; a small, intense gathering that left me with more clarity than most conferences give me in a year. Also: the rise of the product builder, and how to get cited by AI. You’ll also f...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Experimental Mind.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Product and experimentation leader. Writes the weekly Experimental Mind newsletter. Co-founder ExperimentationJobs.com.
Experimentation at Booking.com
In 2008 Jorden ran his first a/b test. Fast forward to 2026 and he has run experiments across Finance, Search and Travel. One thing is clear after 15+ years of experimentation: most of his ideas turned out to be wrong.
Social
Frequently Asked Questions
How can I access the email archive for Experimental Mind?
You can find recent issues that have been published by Experimental Mind on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Experimental Mind have?
To see how many people subscribe to Experimental Mind, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Experimental Mind?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Experimental Mind as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Experimental Mind?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Experimental Mind using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Experimental Mind?
Scroll up to where it says Related Newsletters to see other publications like Experimental Mind. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Experimental Mind?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.