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Ctrl+Alt+Persuade

Steve Caplan

Political strategist for twenty years. Now teaching at USC and writing about what happens when message discipline meets algorithmic collapse. Practitioner insights on what broke and why it matters.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues65Founded3 years agoLast Issue8 days ago
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Latest Issues

Where We've Landed

Earlier this week, I was reacting with outrage bordering on hostility to something that came and went on our screens — just another entry in a week of outrageous conduct from this president. No, I don’t mean him calling LeBron James a racis...

8 days ago
1
1

The Right Quit Democracy. The Left Quit Capitalism.

The Fourth of July weekend is behind us and if you spend any time in the corner of the internet I do, you watched the same thing I did: a flood of good, earnest writing about the gap between what 1776 promised and where we’ve landed, 250 ye...

a month ago
7
9

The Table

I came to Europe a few weeks ago wondering what people here thought of America.

I learned more about America by being here.


1:00 AM. Valencia, Spain. A town that feels more West Coast than most places in Europe. Not LA, but maybe a...

a month ago
5
4

The View From Outside the Green Room

Yesterday I dropped my official ballot at my local library and then went for dinner with my wife and daughter at an Italian spot in the Marina.

Pretty unremarkable stuff.

But later in the night I felt pangs of anxiety. A feeling that I’ve...

2 months ago
4
2

"Magnifica Humanitas" and the Open Road

May 18, 2026

I just got back from a road trip. Drove almost 1,000 miles each way across Route 66 from LA to Santa Fe and back to watch our oldest daughter graduate from St. John’s College.

St. John’s is one of those places that exists out...

2 months ago
3
2

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  • Steve Caplan

    Political and communications strategist for twenty+ years. Now teaching at USC and writing about what happens when message discipline meets algorithmic collapse. Practitioner insights on what broke and why it matters.

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