Curators of Influence
shalaya!A newsletter on beauty marketing, brand strategy, and influencer culture — breaking down the campaigns and cultural moments shaping the industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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curatorsofinfluence.substack.comLatest Issues
you don't just buy from these brands. you buy your way in.
It’s the week after my 28th birthday, and I sit here at my newly thrifted desk (thank youuu, Facebook Marketplace), finally delivering to you something that’s been swirling around for the last few weeks.
You, me, a glass of Shiraz, and und...
legacy brands don't need a rebrand. they need better social listening.
I hadn’t thought about Garnier in years. And then suddenly, there they are, a headline on Glossy.
via MarketingDive
When a brand you’ve mentally filed under “drugstore staple, circa 2008” earns real editorial coverage in 2026, it’s worth...
Everything that's ever influenced you started with a single curated moment.
A rebrand worth the wait.
Let’s get right to it. We’ve changed names. While I hold the concept of “Before the Coffee Gets Cold” near and dear, this is an evolution — one that goes beyond dissecting campaigns and sharing the inner workings...
tarte wins coachella gifting, but could they lose the moment?
It’s festival season.
And while I’m glad I ripped the Coachella bandaid off almost 10 years ago (?!?!), it remains the event of the year not just to watch, but for brands and festival-goers alike.
Now more than ever, every brand wants t...
what separates a brand you buy from and one you actually believe in
I’ve been hearing some version of this on repeat over the last few weeks, and it finally hit a nerve that we’ve now come pen to paper – er, fingers to keyboard.
“Influencer marketing is dead. It’s just not worth the consistent ROI.”
And s...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20-something with plenty of thoughts on beauty and marketing + the inside scoop of working in influencer marketing. CA + any excuse for NYC\ud83d\udc8c
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