Curators of Influence | prev BTCGC
shalaya (shuh-lay-uh)the insider scoop on brand strategy plays, beauty marketing, and the cultural moments that shape them \ud83d\udc8c
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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curatorsofinfluence.substack.comLatest Issues
tarte wins coachella gifting, but could they lose the moment?
It’s festival season.
And while I’m glad I ripped the Coachella bandaid off almost 10 years ago (?!?!), it remains the event of the year not just to watch, but for brands and festival-goers alike.
Now more than ever, every brand wants t...
what separates a brand you buy from and one you actually believe in
I’ve been hearing some version of this on repeat over the last few weeks, and it finally hit a nerve that we’ve now come pen to paper – er, fingers to keyboard.
“Influencer marketing is dead. It’s just not worth the consistent ROI.”
And s...
the shift from influence to instruction
So.. has anyone else’s algorithm — FYP, LinkedIn, you-name-it — been absolutely flooded with “Everything You Need to Know to Become an Influencer”?
Not influencer content.
Content about becoming an influencer.
It feels like we blinked an...
the state of beauty marketing trends right now
Hello my lovely readers. I can’t even believe I’m saying this – but there are now 500+ of you here. First and foremost, thank you for joining me on this journey.
We’re building a slower and intentional community together, and I am truly o...
why olive young could rewrite what Americans think about beauty
LA has been the star of the beauty scene lately, attracting retail giants across the globe.
Weekly headlines have highlighted the city as the beauty capital of the U.S., with press releases celebrating exclusive LA founders’ dinners or “om...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
your inside look at brand strategy, marketing moments, and the campaigns worth talking about — from a girl in influencer marketing who just can't stop analyzing them. | CA\ud83d\udccd
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