Beyond the Baskets
Curt PrinsMost grocery articles tell you what happened. I focus on what it means for your P&L and what operators need to get right, without the vendor pitch dressed up as insight.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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beyondthebaskets.comLatest Issues
Ten Million Against Thirty-Six Thousand
This is the fourth in a 5-part series, You Can’t Prompt Produce, on the AI grocers keep shipping, and most shoppers keep skipping.
TL;DR
Grocery runs on a 1.6% to 2.1% margin. Shrink alone eats 2.7% of revenue. Cut shrink by 100 ba...
Your Chatbot Sucks
This is the third in a 5-part series, You Can’t Prompt Produce, on the AI grocers keep shipping, and most shoppers keep skipping.
TL;DR
Most shoppers still don’t trust AI with their groceries, and the data backs them up. Grocers of...
The 95% Graveyard
This is the second in a 5-part series, You Can’t Prompt Produce, on the AI grocers keep shipping, and most shoppers keep skipping.
TL;DR
Grocery boards keep funding GenAI pilots that never move a single P&L line, and it's not becau...
The AI Mass Adoption Mismatch
This is the first in a 5-part series, You Can’t Prompt Produce, on the AI grocers keep shipping, and most shoppers keep skipping.
TL;DR
AI adoption is real, but it's concentrated in one demographic slice: young, urban, college-ed...
The Marketplace Trap
Instacart and DoorDash just posted big quarterly numbers. That’s good for them, but bad for grocers.
Here’s the problem nobody puts in the board deck: every order routed through a marketplace app, white-labeled or not, is an order where th...
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Authors
The writers behind this newsletter.
I'm a grocery geek, writer, and product manager with 10+ years of building and breaking things. I write for grocers who want real answers, not polished decks and 'insights'. My takes are unfiltered. And I love mentoring the next generation of PMs.
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