Beyond the Baskets
Curt PrinsMost grocery articles tell you what happened. I focus on what it means for your P&L and what operators need to get right, without the vendor pitch dressed up as insight.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
Read this Newsletter
curtprins.substack.comLatest Issues
The Marketplace Trap
Instacart and DoorDash just posted big quarterly numbers. That’s good for them, but bad for grocers.
Here’s the problem nobody puts in the board deck: every order routed through a marketplace app, white-labeled or not, is an order where th...
Why the Grocery List Is eCommerce's Holy Grail (and all of them suck)
TL;DR
Many grocery apps have 4.8-star ratings because their list features are largely ignored. Grocers turned them into ad platforms, abandoned household intelligence, and built walls around their data to protect margin. The grocery l...
$4.75, Already Applied
This is the final post in a 5-part series, The Unit Problem, on how grocers can reverse unit volume contraction. Here’s where we started.
TL;DR
Broadcasting the same 40 deals to every loyalty member is not a promotion strategy. It...
You Fixed the Wrong Friction
This is the fouth post in a 5-part series, The Unit Problem, on how grocers can reverse unit volume contraction. We began here.
TL;DR
Grocers spent billions fixing physical checkout. The shoppers they're losing never made it into t...
The Partnerships You Haven't Made Yet
This is the third post in a 5-part series, The Unit Problem, on how grocers can reverse unit volume contraction. Here’s the first.
TL;DR
Three partnerships are forming purchase intent before shoppers walk into any store. GLP-1 tele...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Beyond the Baskets.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I'm a grocery geek, writer, and product manager with 10+ years of building and breaking things. I write for grocers who want real answers, not polished decks and 'insights'. My takes are unfiltered. And I love mentoring the next generation of PMs.
Frequently Asked Questions
How can I access the email archive for Beyond the Baskets?
You can find recent issues that have been published by Beyond the Baskets on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Beyond the Baskets have?
To see how many people subscribe to Beyond the Baskets, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Beyond the Baskets?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Beyond the Baskets as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Beyond the Baskets?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Beyond the Baskets using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Beyond the Baskets?
Scroll up to where it says Related Newsletters to see other publications like Beyond the Baskets. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Beyond the Baskets?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.