Daisy’s Substack
Daisy BurrellMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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daisyburrellseo.substack.comLatest Issues
The rise of Reddit as a content channel
My first memory of Reddit was in 2021, when a single thread by Reddit users sent Dogecoin up by 800% (Dogecoin was a cryptocurrency that started as a joke, built around the “doge” meme of a Shiba Inu dog). Looking back it was an early indic...
I manually tested 50 queries across 5 major AI platforms. Here is what they actually care about.
There’s a conversation happening in most SEO and marketing teams right now: how do you get your brand into AI generated answers? Lots of the discussion assumes that the major platforms — ChatGPT, Perplexity, Claude, Gemini, Google AI Overvi...
Integrating AI into SEO workflows will… save you lots of time!
At the risk of sounding irritating there’s a certain irony in the current wave of “AI is going to transform SEO” think pieces. Artificial intelligence has been woven into search for a long time. Google’s RankBrain launched in 2015. BERT fol...
Optimising Content for both Traditional Search and AI Models
AI is changing search. But one thing remains constant: content is still the most important lever for visibility, discovery and authority.
When AI tools first erupted onto the scene, I wondered (worried) that they might complicate how we ap...
Where link-building fits in modern SEO.
Over the years, countless theories have circulated about how search algorithms really work — and, by extension, how we should adapt our strategies to increase organic visibility. We know that many elements contribute to stronger organic per...
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Authors
The writers behind this newsletter.
SEO Lead at Bloom & Wild Group. Sharing quick, actionable advice on organic growth, website best practice and how AI is reshaping search. If you run a business or manage a site, this is for you. I like: margaritas, pasta and the sea!
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