AI Search Knowledge for eCommerce Leaders: SEO + Digital PR.
Samuel Hurley, Daniel Cartland, Laura Brady, Benoit Legendre, Sally Wootton, Antonio WedralSharing what eCommerce leaders need to know about how Ai is changing the world of GEO, SEO, Paid Media and Earned Media. This Substack is shared by our agency therefore there are multiple contributors from some of the leading brains in eCommerce.
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ecommerce.thisisnovos.comLatest Issues
THRIVE: eCom News - 17 July 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your ecom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · L...
THRIVE: eCom News - 10 July 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your ecom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · G...
The Branded Traffic Trap: Why Your Best ROAS Might Be Your Worst Investment
Auditing Google Ads accounts, I keep finding the same issue across every industry and budget size: brand traffic mixed with acquisition traffic, hidden inside Performance Max or buried in Search campaigns. The numbers look fantastic but the...
THRIVE: eCom News - 03 July 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your ecom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · L...
Creative Is the New Targeting. Here's How to Build a System That Compounds.
A creative system sounds like a large, complicated build. It isn’t. Audit what you already do against the method below, and the blind spots get obvious: the places where your creative quietly leaks performance.
On Meta, and most creative-l...
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Authors
The writers behind this newsletter.
Delivery Director at eCom SEO agency NOVOS
Head of Client Services at NOVOS
Paid Media Director at NOVOS \ud83e\uddb8♂️ | Be the answer™. Every search. Every platform. Every time. | eCommerce Agency of the Year 2026
Sally is an SEO Strategy Manager at NOVOS with 9 years of industry experience. She has a particular passion for keyword research, on-page SEO and content strategy, and has helped global retail brands to start-ups drive organic growth.
I co-founded NOVOS to build the agency we always wanted to work at. One that treats organic, PR, paid and AI visibility as a single strategy for eCommerce brands.
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