AI Search Knowledge for eCommerce Leaders: SEO + Digital PR.
Samuel Hurley, Sam Hurley, Mark McMeekin, Daniel Cartland, Laura Brady, Benoit Legendre, Sally WoottonSharing what eCommerce leaders need to know about how Ai is changing the world of GEO, SEO, Paid Media and Earned Media. This Substack is shared by our agency therefore there are multiple contributors from some of the leading brains in eCommerce.
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THRIVE: eCom News - 12 June 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your eCom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · G...
AI Max Only Works If Your SEO & GEO Have Done the Work
Google’s AI Max Is Coming to Shopping
Success won’t just depend on your campaigns. It will increasingly be driven by the quality of your PDPs and product feed.
AI Max for Shopping is coming. After a year on Search campaigns, Shopping is...
Deep Dive: China's Agentic Commerce. What Can We Learn?
Executive Summary
Agentic commerce represents a shift in how digital transactions happen. Instead of simply helping people find products, AI agents are increasingly performing tasks on their behalf. Users can delegate actions such as se...
Creative Is Your Targeting Now. Are You Producing Enough of It?
Creative now drives up to 80% of performance on Meta. Which means one thing: if you can’t produce enough of it, you won’t scale.
You Can Probably Feel It Already
CPMs are creeping up. Frequency is rising. Your best creatives don’t last...
How To Build Personas To Help You Enrich Product Pages
Personas are having a revival.
Up until recently, personas have often been owned and utilised most by brand teams. However, historically, I’ve seen again and again personas being created, filed away, and never actively used. As discussed i...
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Authors
The writers behind this newsletter.
Our business focus is on helping eCommerce brands reduce their reliance on paid media. Our substack is where we share our knowledge and experience from working with some of the leading eCommerce brands in the UK.
Head of Digital PR at NOVOS
Delivery Director at eCom SEO agency NOVOS
Head of Client Services at NOVOS
Paid Media Director at Novos
Sally is an SEO Strategy Manager at NOVOS with 9 years of industry experience. She has a particular passion for keyword research, on-page SEO and content strategy, and has helped global retail brands to start-ups drive organic growth.
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