AI Search Knowledge for eCommerce Leaders: SEO + Digital PR.
Samuel Hurley, Sam Hurley, Mark McMeekin, Daniel Cartland, Laura Brady, Benoit LegendreSharing what eCommerce leaders need to know about how Ai is changing the world of GEO, SEO, Paid Media and Earned Media. This Substack is shared by our agency therefore there are multiple contributors from some of the leading brains in eCommerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Subscribers | Read | ecommerce.thisisnovos.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How To Build Personas To Help You Enrich Product Pages
Personas are having a revival.
ChatGPT Lost 60 Million Users. Referral Traffic Went Up.
The buzz around GEO has quietened in 2026 as the major AI platforms have shifted priorities. But the data tells a much more interesting story than the hype cycle suggests, and it matters if you’re an eCom leader.
The Most Expensive Blind Spot in eCommerce: Your Product Feed
Most eCommerce teams don’t have a traffic problem.
Search has changed. Have you?
LLMs have fundamentally changed search. Customers are now searching in hyper long tail, referred to as ‘this is exactly what I want’ search. LLM technology means this search intent can now be satisfied.
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Authors
The writers behind this newsletter.
Our business focus is on helping eCommerce brands reduce their reliance on paid media. Our substack is where we share our knowledge and experience from working with some of the leading eCommerce brands in the UK.
Head of Digital PR at NOVOS
Delivery Director at eCom SEO agency NOVOS
Head of Client Services at NOVOS
Paid Media Director at Novos
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