AI Search Knowledge for eCommerce Leaders: SEO + Digital PR.
Samuel Hurley, Sam Hurley, Daniel Cartland, Laura Brady, Benoit Legendre, Sally Wootton, Antonio WedralSharing what eCommerce leaders need to know about how Ai is changing the world of GEO, SEO, Paid Media and Earned Media. This Substack is shared by our agency therefore there are multiple contributors from some of the leading brains in eCommerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 44 | Founded | 2 years ago | Last Issue | 5 days ago |
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ecommerce.thisisnovos.comLatest Issues
THRIVE: eCom News - 03 July 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your ecom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · L...
Creative Is the New Targeting. Here's How to Build a System That Compounds.
A creative system sounds like a large, complicated build. It isn’t. Audit what you already do against the method below, and the blind spots get obvious: the places where your creative quietly leaks performance.
On Meta, and most creative-l...
THRIVE: eCom News - 26 June 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your eCom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · S...
CRO Is Changing: Why Tactics That Work on People Fail on AI Shopping Agents
This post covers two topics:
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The LLMs.txt file has been around for a long time. Google guidelines say don’t worry about it, but now they’ve said it can help.
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CRO tactics and their impact on agents. HBR research breaks down posit...
THRIVE: eCom News - 19 June 2026
Happy Friday!
Here's what you need to know this week across organic and paid that matters for your eCom store:
Join hundreds of eCom leaders reading THRIVE: ECOM NEWS every Friday for the latest industry updates.
01 · l...
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Authors
The writers behind this newsletter.
Our business focus is on helping eCommerce brands reduce their reliance on paid media. Our substack is where we share our knowledge and experience from working with some of the leading eCommerce brands in the UK.
Delivery Director at eCom SEO agency NOVOS
Head of Client Services at NOVOS
Paid Media Director at Novos
Sally is an SEO Strategy Manager at NOVOS with 9 years of industry experience. She has a particular passion for keyword research, on-page SEO and content strategy, and has helped global retail brands to start-ups drive organic growth.
I co-founded NOVOS to build the agency we always wanted to work at. One that treats organic, PR, paid and AI visibility as a single strategy for eCommerce brands.
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