
Sharing what eCommerce leaders need to know about how Ai is changing the world of GEO, SEO, Paid Media and Earned Media. This Substack is shared by our agency therefore there are multiple contributors from some of the leading brains in eCommerce.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 30 | Subscribers | Read | ecommerce.thisisnovos.com |
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Now that the initial hype around Google and Shopify’s Universal Commerce Protocol (UCP) announcement has settled down, it’s a good time to take a closer look at what it all means.
As eCommerce specialists, we often encounter resistance to some of the tried-and-tested SEO techniques we recommend when working with luxury and premium brands. While these strategies are widely considered best practice across all types of ...
At the start of 2025 on LinkedIn (and in subsequent discussions with clients and partners), the central question was: Has AI finally killed SEO?
LLM content is quickly becoming the new “SEO-optimised content” in terms of reputation, quality expectations, and its ability to drive performance. And I completely understand the hesitation. Is this just another trend everyone’s expected t...
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Our business focus is on helping eCommerce brands reduce their reliance on paid media. Our substack is where we share our knowledge and experience from working with some of the leading eCommerce brands in the UK.
Head of Digital PR at NOVOS
Delivery Director at eCom SEO agency NOVOS
Head of Client Services at NOVOS
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