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Delivering Value with Andrew Capland

Andrew Capland, Crystal Lapp

I coach Directors, VPs, and Heads of Growth at B2B SaaS companies. Every week I share what I'm learning about actually leading a growth team, drawn from 100+ leaders and 1,000+ coaching calls.

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PricingOnly free issuesPublishesWeekly
Issues141Founded6 years agoLast Issue11 days ago
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Latest Issues

Your team has each other. Who do you have?

Hey, I’m about to re-open my mastermind group, The Growth Council.

The first cohort sold out in May, and I expect this one will too. It's 2 calls a month for 6 months with a small group of directors, VPs, and heads of growth who actually...

11 days ago
1

The 2 docs I build with every head of growth (and how to use them)

Is there anything worse than having amazing ideas that nobody else listens to?

It drove me crazy when I was leading growth. I could see it was so obvious we needed to prioritize activation. But I couldn’t convince the executives that work...

18 days ago
9

You're losing 30-40% of new users in the first 7 minutes

I’m going to share the exact six-step framework my team used to onboard and activate hundreds of thousands of new users across multiple SaaS companies.

Typically we see 30 to 40% of new users are lost within the first 7 minutes.

Which is...

25 days ago
2

You're 5 decisions away from 1M+ users

Thanks to Navattic, who presents this issue.

Interactive demos are one of my favorite self-service levers, they let someone feel the value of your product before a rep ever gets on a call. Navattic just launched their MCP, so Claude can b...

a month ago
11
2

Your marketing career ladder is now a loop

I’m covering this exact topic live with Daphne Tideman tomorrow, August 19th. We’re going way deeper than this piece, including her side-by-side head of growth job specs from 2022 vs 2026, plus live Q&A based on what you’ve got going on.

S...

a month ago
4

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  • Andrew Capland

    I coach Directors, VPs, and Heads of Growth who want to fully step into the role. 100+ leaders, 1,000+ calls. I share what I learn here

  • Crystal Lapp
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