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The Marketing Operations Leader

Darrell Alfonso
Tens of paid subscribers

The Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers

Platform
Substack
PricingFreemiumPublishesWeekly
Issues131Founded3 years agoLast Issue4 days ago
Active

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darrellalfonso.substack.com
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Latest Issues

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Also: how to do a marketing ops audit the right way

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The #1 Marketing Ops Skill in 2027 is MCP. See 6 Product Workflows Live on Sep 10.

You already use AI, now it’s time to use AI to do work your tech stack work for you.

Ask a question about product analytics and get the answer back without ever logging in. Tell it to build a marketing app and watch the app come to live....

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The Best Mental Model for Approaching Marketing Ops Work

Also: how to use multiple AI tools to be an ops superstar at work

In this edition:

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How to Tell the Martech Story to Executives

Also: the best "low hanging fruit" for marketing ops

In this edition:

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The Easy AI Capability Cheat Sheet for Ops Pros

Also: Sideways career moves for marketing ops

In this edition:

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  • Darrell Alfonso

    Martech leader

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