The Marketing Operations Leader
Darrell AlfonsoThe Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 121 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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darrellalfonso.substack.comLatest Issues
How to create a martech prioritization framework in Asana or Monday
Also: 4 things you need to know about context for AI agents
In this edition:
How to Build a Data Layer AI Can Trust
Also: the CRM is losing its grip as the source of truth, and how to survive an impossible workload in marketing ops.
In this edition:
Tomorrow's Marketing Ops Team Has Five Roles
Also: How OpenAI's GTM Leader Structures Teams and Spots Talent
In this edition:
The New Frontier for Marketing Ops: Designing High-Leverage Revenue Engines
Also: what I learned from Zapier's head of AI GTM transformation
In this edition:
How to Fix Your GTM Data Architecture So Your Agents Run Better
Also: the current priority of over 200 marketing ops teams
In this edition:
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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