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The Marketing Operations Leader

Darrell Alfonso
Tens of paid subscribers

The Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers

Platform
Substack
PricingFreemiumPublishesWeekly
Issues139Founded3 years agoLast Issue7 days ago
Active

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darrellalfonso.substack.com
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Latest Issues

Why Most GTM Teams and Leaders Do Not Really Understand Marketing Operations

Also: It is the end of lifecycle marketing as we know it?

In this edition

7 days ago
3
Paid

Honest MOPs Review and Key Learnings of Today’s Leading Marketing AI Conference

Also: What hurts marketing ops the most?

In this edition

13 days ago
6
1
Paid

Why So Many Top Marketing Ops Leaders Are Jumping Ship, and What It Means for You

Also: Should You Connect Claude or ChatGPT to Your Marketing Automation Platform

In this edition

21 days ago
4
Paid

How to succeed leading an ops project you don’t like

Also: Which AI Marketing Ops Professionals Use the Most

In this edition

a month ago
3
Paid

The Evolution of Lead Scoring, and Why the Next Version Stops Guessing

Also: what B2B teams actually use as a single source of truth, and making the customer the hero

In this edition

a month ago
1
Paid

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  • Darrell Alfonso

    Martech leader

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