The Marketing Operations Leader
Darrell AlfonsoThe Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 126 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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darrellalfonso.substack.comLatest Issues
How to Track ABM Personas, Not Just Accounts
Also: what Amanda Natividad taught me about measuring marketing that never gets clicked
In this edition:
Here are the 5 key MOPs skills for 2027
Also: What you need to know about marketing privacy lawsuits
In this edition:
The 2026 MOPs Skill Stack - Live Virtual Event
Which skills are becoming more valuable, and which are quickly becoming table stakes
Which skills are valid today? Which are obsolete?
Where Leads Go to Die: Mapping the Gaps in Your Hand-off Process
Also: 4 Things to Know About AI Agents Before Your Vendors Turn Them On
In this edition:
How to Create a Martech Strategy Rollout Plan with Claude
Also: Your AI Agent Cannot Tell Correlation From Cause
In this edition:
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Marketing Operations Leader.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Martech leader
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