The Marketing Operations Leader
Darrell AlfonsoThe Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 117 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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darrellalfonso.substack.comLatest Issues
How to Fix Your GTM Data Architecture So Your Agents Run Better
Also: the current priority of over 200 marketing ops teams
In this edition:
MCP, Explained for Marketers
Also: Live Event Today! How To Get A New Marketing Ops Job in 2026
In this edition:
Marketing Operations Will Never Be Replaced by AI
Also: What Claude Actually Helps With in Marketing Ops, and Where It Doesn't
In this edition:
How to Ship AI Agents Marketers Actually Use
Also: How MOPs Pros Are Really Thinking About Their Careers Right Now
In this edition:
How to position marketing ops at every level of the org
Also: 4 Reasons Marketing Generalists Win in the Age of AI
In this edition:
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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