GTM in Practice with Stage 2 Capital
Liz Christo, Mandy ColeScaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 185 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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gtm.stage2.capitalLatest Issues
Buying AI for Customer Success? Start by Asking Where Your Team Spends Its Time
DEAR STAGE 2: My team says they’re “drowning in meetings” and maxed out. We’re not adding any new headcount this year and the company directive is to use AI to create capacity. How do I figure out where the actual leverage is in CS and what...
Use AI to Prioritize Your Account List with Signals
Ready to get started? Grab the Target Account Playbook on GitHub and put it to work right away. Otherwise, read on for how it works.
Most GTM organizations have more data than they know what to do with. Your CRM, your website...
How to Build a Business Case That Survives CFO Scrutiny
DEAR STAGE 2: Our deals keep stalling at the CFO. I know “build a better business case” is the answer, but every template I’ve seen feels like the same fake 10x assumption dressed up. What does a business case that actually survives CFO scr...
How to Qualify & Enrich Contacts with AI
Sourcing contacts inside an account is where most GTM teams waste a lot of time. And it usually starts with a data filter. "VP of Sales" at a 50-person company and "VP of Sales" at a 5,000-person company are different jobs. Same title, diff...
I’m a Sales Manager - How Should I Start Using AI Today?
DEAR STAGE 2: I saw your post on ideas for AEs to start using AI in live deals and wondering if you have similar advice for managers? I manage nine AEs and feel constantly reactive. How can I start using AI more effectively? ~OVEREXTENDED M...
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