GTM in Practice with Stage 2 Capital
Liz Christo, Mandy ColeScaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 150 | Subscribers | Read | dearstage2.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Building Outbound from Scratch: A Founder’s Playbook
DEAR STAGE 2: We’re starting to build outbound for the first time and getting crickets. I don’t want to burn our TAM with bad messaging. What should we test and who should own this? ~ OUTBOUND OVERWHELMED
Fundraising FOMO: How to Spark Real Momentum
DEAR STAGE 2: We’re kicking off our first raise and trying to build momentum. How do we create FOMO without overplaying our hand? Any advice to share as we kick off our round? ~FIRST-TIME FUNDRAISER
Base, Best, Worst: Your 2026 Planning Framework
DEAR STAGE 2: We’re kicking off our annual planning process, and it’s the first time we have done this with a VP leadership team in place. Any advice on how we should approach this for 2026 to ensure we have a fully aligned team? ~PLANNING ...
Don’t Launch Before You Answer These 5 Questions
DEAR STAGE 2: With AI our team can now spin up landing pages and campaigns in hours. But I’m worried we’re rushing too quickly into execution without knowing who we’re talking to or what message will land. How do I encourage everyone to tak...
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Authors
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