GTM in Practice with Stage 2 Capital
Stage 2 Capital, Liz Christo, Mandy ColeScaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 189 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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gtm.stage2.capitalLatest Issues
How to Use Claude to Define Your Ideal Customer Profile
Most Ideal Customer Profile (ICP) worksheets focus on general guidelines. We believe that the more specific you can be about your customer, the easier it will be to build a process to acquire and retain them.
Many Founders describe their I...
How to Measure AI Impact
DEAR STAGE 2: I’ve rolled out a handful of AI tools to my sales team. People seem to be using them, but I can’t tell if it’s actually moving the numbers. How do I measure whether this is working? ~MEASURING AI IMPACT
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DEAR ME...
Human SDR or AI SDR?
DEAR STAGE 2: We’re seed-stage with some inbound trickling in. Everyone’s pitching me AI SDRs. Can I actually replace a human rep with one, or is this hype? ~EXPLORING AI SDRS
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DEAR STAGE 2: We’re seed-stage with some inbound...
How to Build a Lead Gen AI Agent That Books Meetings While You Sleep
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One of the most common challenges I see our founders face isn’t generating traffic to their site. It’s turning that traffic into qualified meetings. And when you’re running a lean team, especially if you don’t have an inbound...
Buying AI for Customer Success? Start by Asking Where Your Team Spends Its Time
DEAR STAGE 2: My team says they’re “drowning in meetings” and maxed out. We’re not adding any new headcount this year and the company directive is to use AI to create capacity. How do I figure out where the actual leverage is in CS and what...
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