Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 90 | Subscribers | Read | dearstage2.com |
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DEAR STAGE 2: We’re digging in on our annual planning and trying to set the right efficiency benchmarks for 2025. What metrics should we be looking at at our stage (<1M ARR)? ~Planning for Efficiency
DEAR STAGE 2: We’re a series A company HQ’d in NYC and almost all of our revenue is in North America. We have started to receive some inbound leads from other countries and our early research indicates that the product requirements are pret...
DEAR STAGE 2: We usually do our planning process in December, but as the company has gotten larger and more people have input, we’re worried it is going to take longer. What does this process look like for most series A companies? How long ...
DEAR STAGE 2: We just raised our A round and are getting pressure from our board to focus on annual contracts. The vast majority of our customers have come inbound through our free trial and to date we have defaulted to monthly contracts. W...
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