Dear Stage 2
Liz ChristoDear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Subscribers | Read | dearstage2.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to build credibility in a sales role
DEAR STAGE 2: I was recently promoted from BDR to AE, and I’m the youngest seller on our team. I worry that I seem less experienced to prospects and that my age is an obstacle in sales conversations. How can I build trust and credibility? ~...
Fundraising advice for founders
DEAR STAGE 2: I’m a CEO of a seed stage company and we are planning to raise an A round in 12-15 months. I want to make sure I am building relationships with VCs well in advance. What advice do you have for a founder to both minimize time s...
Building a marketing budget, PART 2!
DEAR STAGE 2: At the end of last year, you posted an article on establishing a budget for a founding marketer. It was super helpful as I settled into my new company. Now that I've been in my Head of Marketing role for a quarter, I'm looking...
Zero-based budgeting [TEMPLATE]
DEAR STAGE 2: We raised our Series A in late 2021, and are now reflecting on our current team and the investments we are making. How can we balance long-term optionality with short/mid-term investments in building our team to drive growth i...
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Authors
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Investor and GTM Advisor
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