GTM in Practice with Stage 2 Capital
Liz Christo, Mandy ColeScaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 179 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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Most target account lists are built the same way: export from ZoomInfo, filter by firmographics, assign out to your reps. The list looks defensible, but it can be missing the most useful signals that match your ICP.
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Your rep is on a customer call and the customer asks a detailed product question. The AE doesn’t know the answer, says they’ll follow up, and then spends 20 minutes tracking down an engineer or sorting through a database to find the answer....
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