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GTM in Practice with Stage 2 Capital

Liz Christo, Mandy Cole

Scaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.

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Substack
PricingOnly free issuesPublishesWeekly
Issues182Founded3 years agoLast Issue11 days ago
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gtm.stage2.capital
Artwork for GTM in Practice with Stage 2 Capital

Latest Issues

How to Qualify & Enrich Contacts with AI

Sourcing contacts inside an account is where most GTM teams waste a lot of time. And it usually starts with a data filter. "VP of Sales" at a 50-person company and "VP of Sales" at a 5,000-person company are different jobs. Same title, diff...

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DEAR STAGE 2: I saw your post on ideas for AEs to start using AI in live deals and wondering if you have similar advice for managers? I manage nine AEs and feel constantly reactive. How can I start using AI more effectively? ~OVEREXTENDED M...

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Use AI to Write a Monthly Investor Update

Most investor updates get skimmed for two minutes and filed away. A few get saved, forwarded, and referenced in board meetings. The difference isn’t the quality of your quarter — it’s the quality of your communication.

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How to Run an AI Hackathon That Actually Ships

DEAR STAGE 2: We want to run an internal AI hackathon to surface support and CS use cases, but we’re worried the ideas will die without buy-in from IT, security, and data teams. How do we set this up so it actually leads to execution? ~HACK...

a month ago
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GTM AI How To: Use This Claude Skill for MEDDIC Debrief

Most discovery call debriefs go like this: the AE gives a verbal summary or fills in a few CRM fields, sends a follow-up email, and the deal moves to the next stage with half the MEDDIC blank.

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The Problem

MEDDIC works as...

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  • Liz Christo

    Investor and GTM Advisor

  • Mandy Cole
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