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Dear Stage 2

Liz Christo

Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.

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Substack
PricingOnly free issuesPublishesWeekly
Issues90SubscribersRead dearstage2.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

2025 Planning: Why CCAC is the Metric You Need to Watch

DEAR STAGE 2: We’re digging in on our annual planning and trying to set the right efficiency benchmarks for 2025. What metrics should we be looking at at our stage (<1M ARR)? ~Planning for Efficiency

a month ago
1
0

Is It Time to Expand Your GTM Beyond North America?

DEAR STAGE 2: We’re a series A company HQ’d in NYC and almost all of our revenue is in North America. We have started to receive some inbound leads from other countries and our early research indicates that the product requirements are pret...

a month ago
2
3

Planning for 2025: How to Create, and Communicate Your Startup's Plan

DEAR STAGE 2: We usually do our planning process in December, but as the company has gotten larger and more people have input, we’re worried it is going to take longer. What does this process look like for most series A companies? How long ...

2 months ago
2
0

Is Pushing Annual Contracts the Right Move?

DEAR STAGE 2: We just raised our A round and are getting pressure from our board to focus on annual contracts. The vast majority of our customers have come inbound through our free trial and to date we have defaulted to monthly contracts. W...

2 months ago
4
0

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Authors

The writers behind this newsletter.

  • Liz Christo

    Investor and GTM Advisor

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