GTM in Practice with Stage 2 Capital
Stage 2 Capital, Mandy Cole, Liz ChristoScaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 196 | Founded | 4 years ago | Last Issue | 13 days ago |
| Active | |||||
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gtm.stage2.capitalLatest Issues
How Should an Early-Stage Startup Choose Between Distribution Partners?
DEAR STAGE 2: In the last quarter three distributors have come to us about partnering, including one so large it could be our whole business if it lands. We're early on GTM. Founder-led sales and nobody on the team has run partnerships. All...
Your Churn Problem Started in the Comp Plan
DEAR STAGE 2: We're a Series A company doing about $6M ARR with five AEs. New logos are up 4x year over year, but 30% of last year's new customers churned within the first 12 months. How do I diagnose this CS problem? ~LOGO CHUR
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Two Priorities at a Time: How GitHub's Sales Dev Leader Focuses
A quick note this week: A friend of Stage 2 Kyle Poyar (Growth Unhinged) just launched his 2nd annual State of B2B GTM survey.
Last year’s report went viral with new data on what channels are working (and not working), what GTM tec...
How Should Founders Negotiate With Procurement?
DEAR STAGE 2: We’re getting pulled upmarket and I’ve had a handoff to procurement in our last two deals. We feel like we have the deal locked and then procurement starts grinding us on price. Should I keep discounting? When do I walk? ~NEGO...
How Is AI Changing the Way We Hire?
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DEAR STAGE 2: We’re a Series B company scaling our GTM team and trying to evolve our interview process to make sure we’re maximizing time with candidates, getting to decisions faster, and actually screening for the skills we...
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