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Dear Stage 2

Liz Christo

Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.

Platform
Substack
PricingOnly free issues
PublishesWeeklyIssues109
SubscribersRead dearstage2.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

From BDR to AE: Finding the Right Sales Mentor

DEAR STAGE 2: I was recently promoted from BDR to AE and know I have a lot to learn. I really like my manager, but he has 12 direct reports and I don’t feel like I get enough time with him. I want to make sure that I am learning as fast as ...

a month ago
1
0

Raising Capital in a Tough Market

DEAR STAGE 2: The fundraising landscape seems more challenging than ever. We're starting to raise our next round and are facing investor hesitations, even with solid growth numbers. How can we navigate this and maximize our chances of succe...

a month ago
4
1

Making Sense of Revenue Metrics for Fundraising

DEAR STAGE 2: I’m a founder getting ready to fundraise and want to get a sense of what investors are looking for in reporting. We have businesses on both monthly and annual contracts and about 25% of our monthly revenue comes from transacti...

a month ago
12
0

Building a Content Plan for Multiple Buyer Personas

DEAR STAGE 2: We’re a small team and have found repeatable success targeting one buyer persona. We’re now starting to see two additional titles/personas pop up regularly in deals and are trying to figure out the best way to align our resour...

2 months ago
4
0

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Authors

The writers behind this newsletter.

  • Liz Christo

    Investor and GTM Advisor

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