dgtl dept*
dgtldept, Rebecca RaeMarketing, e-commerce, technology, and the absurdities of modern work. Written by someone who has been building marketing teams and digital infrastructure for 10+ years, and yes, she has thoughts.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 8 months ago | Last Issue | 3 months ago |
| Active | |||||
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dgtldept.substack.comLatest Issues
Confessions of a Millennial Marketer
Three weeks into the new job, I’ve already stepped on toes I didn’t know were there, asked questions everyone but me apparently knew the answer to, and called a thing by the wrong name in a room where the name mattered. I’m telling you this...
The Machines Will Not Replace Us
I’d wager there’s a slide in your board deck right now showing how much AI did for you this year. How much it saved the business. A percent off cost-to-serve. A headcount you didn’t backfill. A tidy little efficiency gain. The number is on...
The Rising Cost of Workslop
I imagine your Monday mornings may look a little like mine.
It’s 8:47am and I’ve just gotten back from walking the dog. I make myself a fresh cup of tea (maybe you have coffee). I sit down at my desk and start going through the motions. I...
The Marketing Seat That Survives
Marketing’s contribution to the business is the highest it’s been in a decade. The measurement layer’s ability to describe that contribution is at its lowest.
Across the conversations I’ve had this year — sitting CMOs, fractional advisors,...
Claude Design: the complete guide to real work
In case you missed it, Anthropic dropped two releases in quick succession last week, and I spent the weekend in the canvas, losing most of Saturday and a fair chunk of Sunday to it.
By Sunday evening, I had a list of frustrations, a list o...
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Authors
The writers behind this newsletter.
A Tumblr girl 15 years later. Some know me from that time, others know me as a printmaker, and even more know me as the digital/marketing exec that came after. I contain multitudes.
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