The Workflow
Sara Stella Lattanzio, Diandra Escobar, Brandon Smithwrick \ud83e\udde0, Shlomo Genchin, Cam TrewA collection of the best AI workflows for B2B marketers and GTM operators. Practical, tested, and hype-free.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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theworkflow.digitalLatest Issues
Three Claude skills, dozens of headlines
Every AI content generation tool promises the same thing: drop your URL, get out copy, images, ads, whatever. One shot and no revisions, the kind of 💩 we see on LinkedIn all day, every day.
“It took only two seconds to generate!!!” and we...
3x YouTube growth with Claude video editing
Scale your YouTube channel without manual editing. Show Claude Code your exact editing style, then let it take over the heavy lifting.
Claude Skills to NEVER run out of content
Create 13 pieces of content in one session with the Claude Code skill stack responsible for 500k impressions, +50 booked calls, and 120 new users in 30 days.
The Workflow that survived two time zones and one goodbye
Welcome back to The Workflow, the newsletter that uses AI for the grunt work and the heart for everything else.
You probably didn’t expect this issue. I didn’t expect to write it either.
I’m breaking the usual bi-weekly cadence to share a...
The Headcount Audit to back your AI investment decisions
Welcome back to The Workflow, the only newsletter that will tell you whether your problem needs a custom AI agent or just a $20 Claude subscription and twenty minutes of your time.
Here's the real problem with AI inside most companies. Eve...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Workflow.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where The Workflow ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 4 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
B2B marketing expert, creator, and university lecturer with 10+ years of experience building brands, content, and marketing functions for tech companies. Currently Head of Content and Comms @BLP\ud83d\udccd Zurich
"Content is like a sales team that never sleeps"
Former Director of Content turned Creator. I now help entrepreneurs grow, monetize, and stay sane with my newsletter, Content to Commas.
Creative Director @ Unbore.com \ud83e\udd71 I write and produce B2B ads for brands like Semrush, AppsFlyer, and HiBob, and share everything I learn along the way.
Making sense of AI.
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