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AI workflows for B2B marketing and GTM from the best in class. Practical, tested, and hype-free.

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Substack
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Issues21Foundeda year agoLast Issue17 days ago
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Latest Issues

The Workflow that survived two time zones and one goodbye

Welcome back to The Workflow, the newsletter that uses AI for the grunt work and the heart for everything else.

You probably didn’t expect this issue. I didn’t expect to write it either.

I’m breaking the usual bi-weekly cadence to share a...

17 days ago
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The Headcount Audit to back your AI investment decisions

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Here's the real problem with AI inside most companies. Eve...

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The Claude Code brain for AI-native marketing teams

Welcome back to The Workflow, where every “I built an AI agent army” LinkedIn post makes us want to evaporate.

The 2026 Claude Code hype script goes like this: a newborn AI bro discovers Claude Code, automates one task, and concludes they...

a month ago
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The OpenClaw Research Workflow to catch viral news before LinkedIn does

Welcome back to The Workflow, where we trade AI hype for things that actually ship.

Newsjacking is the fastest way to grow on LinkedIn right now. You take something that just happened in your industry, add your take before anyone else does...

2 months ago
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13 issues. 2K readers. One short break. 😮‍💨

April 2025.

That’s when we had the first call that led us to build this newsletter.

We started The Workflow because the AI hype was killing us.

Every week, a new model launch. Every day, a new tool promising to replace marketers, design...

3 months ago
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Authors

The writers behind this newsletter.

  • Sara Stella Lattanzio

    Chaos, content, and md. files

  • Matteo Tittarelli

    Positioning, websites, launches & content for Series A+ B2B SaaS | Duolingo streak keeper \ud83c\uddef\ud83c\uddf5

  • We Eat Robots

    Become a creative superhero, not an algorithm's lunch. Weekly templates and tips on how AI can amplify your writing and content marketing.

  • Diandra Escobar

    "Content is like a sales team that never sleeps"

  • Brandon Smithwrick \ud83e\udde0

    Former Director of Content turned Creator. I now help entrepreneurs grow, monetize, and stay sane with my newsletter, Content to Commas.

  • Aldo Gnocchi

    Orchestrator and CEO of Gnocchi & Friends - AI Transformation Expert Collective

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