Decoding the Signal
Decoding the SignalDecoding the Signal is where ideas meet practice. Hosted by Dwayne King, it’s part podcast, part thought laboratory, exploring how we find patterns in human needs, turn unstructured chaos into clarity, and make better decisions in an AI-shaped world.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | decodingthesignal.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Mokyr's Lesson for AI Leaders: Why 'How' Without 'Why' Leads to Hollow Innovation
In Part 1, we discovered why growth requires destruction. Now we’ll uncover why 95% of AI initiatives are destroying value instead of creating it, and how the 5% get it right.
Great Leaders Slow Down the Game
A quick note before we dive in: I’m shifting gears a bit. Deep dives on Tuesdays stay, but Thursdays will be shorter “food for thought” pieces. Turns out, comprehensive research posts twice a week is a marathon pace when I’m also trying to,...
The Six Barriers to Creative Destruction: Why 94% of Leaders Fail at Innovation
The 2025 Nobel Prize in Economic Sciences went to three economists who proved something most executives intuitively fear but refuse to admit: growth requires destruction.
The 2025 Nobel Prize Just Explained Why Your AI Strategy Is Failing
Recently, the Nobel Prize in Economic Sciences went to Joel Mokyr, Philippe Aghion, and Peter Howitt for their groundbreaking work on how innovation and creative destruction drive sustained economic growth.
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Authors
The writers behind this newsletter.
Leading in the age of AI. Practical frameworks from Dwayne King's work in innovation and AI—lessons learned building products, operations, and culture that create real advantage, beyond the hype.
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