Decoding the Signal
Decoding the SignalDecoding the Signal is where ideas meet practice. Hosted by Dwayne King, it’s part podcast, part thought laboratory, exploring how we find patterns in human needs, turn unstructured chaos into clarity, and make better decisions in an AI-shaped world.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | decodingthesignal.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The $100 Million Adoption Gap: Why Your AI Budget Doesn't Matter
At a panel discussion in London a while back, Eleanor Bertin from Pigment dropped a line that should make every C-suite executive uncomfortable:
The Standing Ovation Cascade Playbook
You understand the mechanics now. You see the cultural trap.
The Discipline of Simple
“There’s no such thing as simple. Simple is hard.”
The 20% Death Zone
Week 7. Adoption hits 18%.
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Authors
The writers behind this newsletter.
Leading in the age of AI. Practical frameworks from Dwayne King's work in innovation and AI—lessons learned building products, operations, and culture that create real advantage, beyond the hype.
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