Ekta Chopra
Ekta Chopra a.k.a AI ChefEkta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | a year ago | Last Issue | 11 days ago |
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ektachopra.substack.comLatest Issues
AI-First Board Series-ATTENTION GOT CHEAP ATTACHMENT IS THE WHOLE GAME-Week of June 22 – June 26, 2026
I’m writing this on my way home from Cannes Lions. I went down to the Croisette carrying a question: if a machine can generate the work, what is human creativity actually for? I came back with the answer, and with a second question that mat...
AI-First Board Series-GENERATION IS FREE NOW. JUDGMENT ISN’T-Week of June 15 – June 19, 2026
I’m writing this on my way to Cannes Lions, the festival of creativity. There’s a particular irony in attending a celebration of human imagination in the same week the news filled up with machines that can generate more of it, faster, than...
AI-First Board Series-A FRONTIER MODEL WAS PULLED THREE DAYS AFTER LAUNCH-Week of June 8 – June 12, 2026
Tuesday morning, June 9. Anthropic launched Claude Fable 5 and described it as “a Mythos-class model we’ve made safe for general use.” That framing was meaningful. Mythos-class is Anthropic’s internal designation for capability above Opus —...
AI-First Board Series-A GENERATION WALKS ACROSS THE STAGE. WHERE DO THEY GO NEXT?-Week of June 1 – June 5, 2026
I watched a graduation ceremony last weekend. I imagine many of you did too. It’s that season.
What struck me wasn’t the speeches, which were the speeches you’d expect courage, possibility, the future is yours. It was the faces of the grad...
AI-First Board Series-YOUR AI VENDORS JUST BECAME INFRASTRUCTURE-Week of May 25 – May 30, 2026
A CISO told me this week: “We have 47 security tools. We monitor 12,000 endpoints. And I genuinely don’t know what our AI agents are doing right now.”
That sentence is the security reality most boards aren’t yet processing. Two years of ag...
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Chief Technology & AI Officer at e.l.f. Beauty. 25+ years in retail & PE. Turning a beauty brand into a tech company — and defining Agentic AI for the enterprise. Rolling Stone–recognized leader.
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