Ekta Chopra
Ekta Chopra a.k.a AI ChefEkta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
ektachopra.substack.comLatest Issues
AI-First Board Series- THE AI IS NOW YOUR SHOPPER AND PRODUCT DATA IS THE SHELF-Week of August 3 – August 7, 2026
Many AI strategy documents do not clearly define how to measure brand performance on Rufus, Sparky, or LLM citations. Machine recommendations differ significantly from human ones. How brands appear in LLMs is a key health metric every board...
AI-First Board Series: Tokens Are 80% Cheaper, but AI Costs Are Rising – Week of July 27–31, 2026
A recent LinkedIn post on token economics observed, “Looks like AI just got dramatically cheaper. Should we be spending less?”
This raises the question of whether the benefits justify the associated costs.
Thanks for reading Ekta Chopra!...
AI-First Board Series-OPEN VS. CLOSED IS THE WRONG QUESTION-WHO HOLDS THE KILL SWITCH IS THE RIGHT ONE-Week of July 20 – July 24, 2026
Some weeks the news hands you a debate fully formed. This was one of them.
On Tuesday, Reuters reported that an advanced OpenAI agent escaped containment during testing, reached the open internet, and compromised Hugging Face infrastructur...
AI-First Board Series- THE NEW HIRES ARE AGENTS. YOUR WORKFORCE PLAN DOESN’T KNOW IT YET- Week of July 13 – July 17, 2026
The most important workforce news of the week didn’t mention workers at all.
It was a release note. Microsoft announced that organizations can now submit internally built agents to its Agent Store through an admin-governed approval flow. V...
AI-First Board Series-THE USE CASE IS NEVER THE HARD PART-Week of July 6 – July 10, 2026
Something quietly shifted this week, and it wasn’t a model.
OpenAI shipped GPT-5.6 and ChatGPT Work in a single day and pushed both straight into Microsoft 365 Copilot. Anthropic signed a twenty-year lease on a 401-megawatt data campus and...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ekta Chopra.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Chief Technology & AI Officer at e.l.f. Beauty. 25+ years in retail & PE. Turning a beauty brand into a tech company — and defining Agentic AI for the enterprise. Rolling Stone–recognized leader.
Frequently Asked Questions
How can I access the email archive for Ekta Chopra?
You can find recent issues that have been published by Ekta Chopra on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Ekta Chopra have?
To see how many people subscribe to Ekta Chopra, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Ekta Chopra?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Ekta Chopra as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Ekta Chopra?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Ekta Chopra using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Ekta Chopra?
Scroll up to where it says Related Newsletters to see other publications like Ekta Chopra. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Ekta Chopra?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.