Ekta Chopra
Ekta Chopra a.k.a AI ChefEkta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 2 years ago | Last Issue | 8 days ago |
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ektachopra.substack.comLatest Issues
AI-First Board Series- THE PROTOCOL WARS HAVE BEGUN- WHY AGENT IDENTITY NEEDS TO BE THE NEXT ENTERPRISE PLUMBING PROJECT - Week of October 5 – October 9, 2026
Over the past few weeks, the conversation has shifted rapidly toward shopping agents becoming your consumers. This is a whole new ecosystem that enterprises aren’t ready for.
For two years, most board conversations about AI were about choo...
AI-First Board Series- THE NEXT PHASE OF AI IS DELEGATED AUTHORITY-Week of September 28 – October 2, 2026
The next biggest customer segment will be a machine, and your next biggest security risk in the org will not be a badged human.
The agent conversation continued this week, from Dots to Muse. My LinkedIn and TikTok feeds were full of posts...
AI-First Board Series: Models Continue to Evolve, but the Focus Shifts to Trusted Agents – Week of September 21–25, 2026
Muse quickly became the top downloaded app, with nearly 2.5 million users exploring META’s latest agent for tasks ranging from booking flights to managing schedules and shopping. Its clean interface and permissions controls mark META’s entr...
AI-First Board Series- WHEN THE AGENT HAS CREDENTIALS, IT’S A CYBER PROBLEM-Week of September 14 – September 18, 2026
This week, industry leaders shifted the AI discussion from capabilities to permissions and governance.
Previously viewed as an “AI risk,” these issues are organizational risks that require the same attention as cybersecurity. Board members...
AI-First Board Series- EXTERNAL UNCERTAINTY CANNOT BE GOVERNED - YOUR OWN ENTERPRISE CAN BE MANAGED BY CONTROLLING RISK LAYERS -Week of September 7 – September 11, 2026
AI leaders debated whether to pause or advance, not because of academic debate, but because we own AI strategy in our organizations. Anthropic ex-employee Evan Hubinger stated that there is a risk of more than 10% that humanity will be exti...
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Chief Technology & AI Officer at e.l.f. Beauty. 25+ years in retail & PE. Turning a beauty brand into a tech company — and defining Agentic AI for the enterprise. Rolling Stone–recognized leader.
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