Ekta Chopra
Ekta Chopra a.k.a AI ChefEkta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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ektachopra.substack.comLatest Issues
AI-First Board Series-A GENERATION WALKS ACROSS THE STAGE. WHERE DO THEY GO NEXT?-Week of June 1 – June 5, 2026
I watched a graduation ceremony last weekend. I imagine many of you did too. It’s that season.
What struck me wasn’t the speeches, which were the speeches you’d expect courage, possibility, the future is yours. It was the faces of the grad...
AI-First Board Series-YOUR AI VENDORS JUST BECAME INFRASTRUCTURE-Week of May 25 – May 30, 2026
A CISO told me this week: “We have 47 security tools. We monitor 12,000 endpoints. And I genuinely don’t know what our AI agents are doing right now.”
That sentence is the security reality most boards aren’t yet processing. Two years of ag...
AI-First Board Series -STOP APPLYING AI TO WORK. START REDESIGNING THE WORK- Week of May 18 – May 22, 2026
A CMO I spoke with this week put it bluntly: “We’ve trained 2,000 marketers on Claude. Our output is up 40 percent. Our impact is up roughly zero.”
That comment captures a strategic reality most boards aren’t yet processing. The AI investm...
AI-First Board Series-THE COGNITIVE COST OF THE AGENT ERA-Week of May 11 – May 15, 2026
I spent part of this week in a long conversation with AI practitioners. Not vendor executives, not consultants. People actually deploying agents inside enterprises every day.
The conversation started where you’d expect platform choices, de...
AI-First Board Series-WHAT HAPPENS WHEN EVERYONE HAS CLAUDE CODE?-Week of May 4 – May 8, 2026
A CIO told me this week: “We’re rolling out Claude to the whole company next quarter.”
I asked her what that meant in practice. She paused for longer than she expected to.
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Chief Technology & AI Officer at e.l.f. Beauty. 25+ years in retail & PE. Turning a beauty brand into a tech company — and defining Agentic AI for the enterprise. Rolling Stone–recognized leader.
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