Ekta Chopra
Ekta Chopra a.k.a AI ChefEkta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 75 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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ektachopra.substack.comLatest Issues
AI-First Board Series- TECHNOLOGY IS THE SAME- THE ORG CHART IS THE VARIABLE- Week of Aug 24 – Aug 28, 2026
This week, I am focusing on the future of organizational design. Recent news highlighted tools, models, acquisitions, and cyber risks, but the central issue remains people. Human differentiation will drive success. The key question is who w...
AI-First Board Series — SHIFT THE CONVERSATION FROM MODELS TO HARNESS -Week of August 17–21, 2026
This week’s news highlights recurring themes of governance and enterprise risk that major organizations are addressing. I am focusing on four key terms, their definitions, and their implications for your organization. Selecting the right mo...
AI-First Board Series- EVERYONE IS BUYING AGENTS,ALMOST NOBODY IS REIMAGINING WORK-Week of August 10 – August 14, 2026
This week, NVIDIA, Microsoft, Meta, Google, and Anthropic all made some big announcements that can be summed up as: no one has this figured out. Whether it’s investments in hardware, changes to existing services, or shifting leadership. Eve...
AI-First Board Series- THE AI IS NOW YOUR SHOPPER AND PRODUCT DATA IS THE SHELF-Week of August 3 – August 7, 2026
Many AI strategy documents do not clearly define how to measure brand performance on Rufus, Sparky, or LLM citations. Machine recommendations differ significantly from human ones. How brands appear in LLMs is a key health metric every board...
AI-First Board Series: Tokens Are 80% Cheaper, but AI Costs Are Rising – Week of July 27–31, 2026
A recent LinkedIn post on token economics observed, “Looks like AI just got dramatically cheaper. Should we be spending less?”
This raises the question of whether the benefits justify the associated costs.
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Chief Technology & AI Officer at e.l.f. Beauty. 25+ years in retail & PE. Turning a beauty brand into a tech company — and defining Agentic AI for the enterprise. Rolling Stone–recognized leader.
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