Ekta Chopra
Ekta Chopra a.k.a AI ChefEkta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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ektachopra.substack.comLatest Issues
AI-FIRST BOARD SERIES -Who Owns AI And Owns What It Does-Week of October 19–23, 2026
I’ve been reflecting on something that came up during the Duke Chief AI Officer program I recently completed, and this week’s AI news brought it into sharper focus.
We spent considerable time discussing the gap between AI adoption and real...
AI-First Board Series - THE AGENT BILL HAS ARRIVED: WHY AUTONOMOUS SCALE IS BREAKING YOUR TOOLS, BUDGETS, AND BOUNDARIES - Week of October 12 – October 16, 2026
Personal agents are all over my LinkedIn posts, and so is the extreme debate about how easy it is now to do everything, until the reality of infrastructure hits.
The conversation has shifted from which platform we buy to how we govern work...
AI-First Board Series- THE PROTOCOL WARS HAVE BEGUN- WHY AGENT IDENTITY NEEDS TO BE THE NEXT ENTERPRISE PLUMBING PROJECT - Week of October 5 – October 9, 2026
Over the past few weeks, the conversation has shifted rapidly toward shopping agents becoming your consumers. This is a whole new ecosystem that enterprises aren’t ready for.
For two years, most board conversations about AI were about choo...
AI-First Board Series- THE NEXT PHASE OF AI IS DELEGATED AUTHORITY-Week of September 28 – October 2, 2026
The next biggest customer segment will be a machine, and your next biggest security risk in the org will not be a badged human.
The agent conversation continued this week, from Dots to Muse. My LinkedIn and TikTok feeds were full of posts...
AI-First Board Series: Models Continue to Evolve, but the Focus Shifts to Trusted Agents – Week of September 21–25, 2026
Muse quickly became the top downloaded app, with nearly 2.5 million users exploring META’s latest agent for tasks ranging from booking flights to managing schedules and shopping. Its clean interface and permissions controls mark META’s entr...
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Chief Technology & AI Officer at e.l.f. Beauty. 25+ years in retail & PE. Turning a beauty brand into a tech company — and defining Agentic AI for the enterprise. Rolling Stone–recognized leader.
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