Al día en Marketing, Tendencias y Tecnología
Daniela GoicoecheaNoticias, tendencias, marketing. Todo fresco, todo interesante.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 249 | Founded | 2 years ago | Last Issue | 14 days ago |
| Active | Language |  Spanish | |||
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danigoico.substack.comLatest Issues
CLIC10: El ladrillo de 30 dólares que se revendió por 1.000 (y por qué queremos lo que no podemos tener)
Año 2016, Nueva York. Una marca de ropa pone a la venta un ladrillo. No es una metáfora: un ladrillo de arcilla, rojo, como el de una obra, con un logo grabado. Precio: 30 dólares. Se agotó en minutos, y a las pocas horas se revendía en eBa...
CLIC09 - El truco que comparten Zara y Mercadona
Zara y Mercadona parecen marcas opuestas. Una te vende deseo, moda y miedo a perder una prenda; la otra te vende confianza, rutina y resolver la semana. Pero las dos entienden lo mismo: la disponibilidad cambia el deseo. Zara te enseñó, sin...
CLIC08 - Por qué perdonamos a Apple
En 2012 Apple lanzó su propia app de mapas. Ponía pueblos donde no estaban, etiquetaba parques como aeropuertos y te hacía perderte en lo más básico que puede hacer un mapa: llevarte a un sitio. Tim Cook tuvo que publicar una disculpa públi...
CLIC07 - Tu competidor no es otra marca. Es la pereza de cambiar.
Google pagó veinte mil millones de dólares a Apple en 2022 solo para seguir siendo el buscador por defecto en Safari. Veinte mil millones para que, cuando abres el navegador y escribes algo, la opción que aparezca sin que tú hagas nada sea...
🤖 Gemini te hace el Excel, ElevenLabs te dobla y la Gen Z se esconde
Las máquinas ejecutan, las personas se repliegan a lo real
Lunes. Primer día de junio y arranco repasando lo que ha soltado la industria el fin de semana.
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Emprendedora y estratega de marcas. Cofundadora de Brandcrops, Multiplica tus horas con IA, Marketing sin filtro. Ex- Goiko
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