Al día en Marketing, Tendencias y Tecnología
Daniela GoicoecheaNoticias, tendencias, marketing. Todo fresco, todo interesante.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 247 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | Language |  Spanish | |||
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danigoico.substack.comLatest Issues
CLIC08 - Por qué perdonamos a Apple
En 2012 Apple lanzó su propia app de mapas. Ponía pueblos donde no estaban, etiquetaba parques como aeropuertos y te hacía perderte en lo más básico que puede hacer un mapa: llevarte a un sitio. Tim Cook tuvo que publicar una disculpa públi...
CLIC07 - Tu competidor no es otra marca. Es la pereza de cambiar.
Google pagó veinte mil millones de dólares a Apple en 2022 solo para seguir siendo el buscador por defecto en Safari. Veinte mil millones para que, cuando abres el navegador y escribes algo, la opción que aparezca sin que tú hagas nada sea...
🤖 Gemini te hace el Excel, ElevenLabs te dobla y la Gen Z se esconde
Las máquinas ejecutan, las personas se repliegan a lo real
Lunes. Primer día de junio y arranco repasando lo que ha soltado la industria el fin de semana.
💸 Suscripciones, datos y nostalgia: paga por todo
Las plataformas reescriben las reglas: pago por ver, pago por ser visto, o pago con datos
Hoy Meta empieza a usar tus datos de Instagram y Facebook para entrenar su IA. Por defecto. En toda Europa. Si no enviaste el formulario de oposición...
⚡ El Papa, el BOE y la GenZ: hoy todos quieren escribir las reglas
Vaticano, regulación española y app de Inditex: hoy todos definen las reglas (y los tiempos) del juego digital.
Buenos días.
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Emprendedora y estratega de marcas. Cofundadora de Brandcrops, Multiplica tus horas con IA, Marketing sin filtro. Ex- Goiko
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