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Al día en Marketing, Tendencias y Tecnología

Daniela Goicoechea

Noticias, tendencias, marketing. Todo fresco, todo interesante.

Platform
Substack
PricingFreemiumPublishesDaily
Issues234SubscribersRead danigoico.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Por qué ofrecer más opciones te hace vender menos (y qué hacer en su lugar)

¿Sabías que si ofreces 24 opciones de mermelada en un supermercado es 10 veces menos probable que te compren que si solo ofreces 6?

19 days ago
24
3

Por qué terminar tus precios en .99 es un error (y qué hacer en su lugar)

¿Sabías que JCPenney perdió casi mil millones de dólares en un solo año simplemente por quitar el .99 de sus precios y ser “honestos”? En este primer episodio de Clic, hacemos un deep dive en la psicología del precio. Hablamos del efecto de...

a month ago
33
9

🤖 Manus en tu escritorio, el fin del carrito de compras y el episodio 100.

¿Te has dado cuenta de que cada vez usamos más herramientas para hacer lo mismo? Que si el chat por aquí, que si el código por allá, que si el navegador por el otro lado. Nos estamos llenando de pestañas y vaciando de foco. Y parece que no ...

a month ago
17
2

🏆 Top 100, los Oscars y el marketing que no pide permiso

¿Sabes esa sensación de estar esperando a que alguien se dé cuenta de que no tienes ni idea de lo que haces? Pues el viernes, mientras estaba en la gala de las Top 100 Mujeres Líderes de España, me di cuenta de que esa sensación, el famoso ...

2 months ago
15
3

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Authors

The writers behind this newsletter.

  • Daniela Goicoechea

    Emprendedora y estratega de marcas. Cofundadora de Brandcrops, Multiplica tus horas con IA, Marketing sin filtro. Ex- Goiko

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