Elisabetta Borghi
Practice Lead Retail, Fashion and Wellness at Amati & Associates
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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elisabetta612654.substack.comLatest Issues
Beyond the Monolith, Part 2: Mapping the Sharp Fragmentation of U.S. Generation Alpha
Are you still optimizing your 5-year marketing plan for “Generation Z”?
I have some bad news: you might already be looking in the rearview mirror.
⚠️While the industry was busy debating whether Gen Z prefers TikTok or physical retail st...
Traditional marketing is dead.
Traditional marketing is dead. Gen Z didn’t just change the rules, they threw out the rulebook entirely.
If your organization is still relying on generic, nationwide demographic models or macro-level consumer profiles, you are misallocatin...
The Status of Gen Z and Alpha in Europe: Shrinking, Uneven, and Redefining the Market
My latest research into Gen Z and Gen Alpha across the continent reveals three critical shifts that every brand, employer, and policy maker must understand.
The overarching story is one of a shrinking youth population, heavily fragment...
Fashion doesn’t want your attention. It wants your identity. 🏎️👗
40%. 📈That is the share of global fashion spending Gen Z and Gen Alpha will command by 2035.
But here’s the catch: they don’t buy “brands,” they buy stories.
The winning formula?
🎬 Movies provide the story.
🏟️ Sports provide the c...
Will Dolce & Gabbana survive Stefano Gabbana? 🩲
Will Dolce & Gabbana survive Stefano Gabbana? 🩲
A few years ago, Stefano Gabbana famously declared: “Once we are dead, the brand is dead.”
It was a romantic, ultimate statement of creative independence.
But the 2026 balance s...
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Practice Lead Retail, Fashion and Wellness at Amati & Associates
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