Elisabetta Borghi
Practice Lead Retail, Fashion and Wellness at Amati & Associates
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 2 years ago | Last Issue | 19 days ago |
| Active | |||||
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elisabetta612654.substack.comLatest Issues
The Status of Gen Z and Alpha in Europe: Shrinking, Uneven, and Redefining the Market
My latest research into Gen Z and Gen Alpha across the continent reveals three critical shifts that every brand, employer, and policy maker must understand.
The overarching story is one of a shrinking youth population, heavily fragment...
Fashion doesn’t want your attention. It wants your identity. 🏎️👗
40%. 📈That is the share of global fashion spending Gen Z and Gen Alpha will command by 2035.
But here’s the catch: they don’t buy “brands,” they buy stories.
The winning formula?
🎬 Movies provide the story.
🏟️ Sports provide the c...
Will Dolce & Gabbana survive Stefano Gabbana? 🩲
Will Dolce & Gabbana survive Stefano Gabbana? 🩲
A few years ago, Stefano Gabbana famously declared: “Once we are dead, the brand is dead.”
It was a romantic, ultimate statement of creative independence.
But the 2026 balance s...
Paris 🇫🇷 vs. Shanghai 🇨🇳: The Great Fragrance Divide of 2026.
Following the latest insights from Notes Shanghai and Paris Perfume Week, one thing is clear: the “Signature Scent” is being replaced by the “Olfactory Wardrobe.”
👗✨While Paris doubles down on Heritage & AI-Artistry, Shanghai is winning t...
The agentic commerce gap: why the checkout button still matters
Everyone is excited about AI agents shopping for us.
Nobody is asking who actually benefits.
The US is racing to remove the last human step in commerce — the checkout click. OpenAI built it. Then killed it. Because users didn't tr...
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Practice Lead Retail, Fashion and Wellness at Amati & Associates
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