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Elisabetta Borghi

Practice Lead Retail, Fashion and Wellness at Amati & Associates

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Issues37Founded2 years agoLast Issue3 days ago
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Latest Issues

⚖️ Brussels Is Rewriting Fast Fashion. The CUSTOMER Isn’t in the Room.

🛍️ Primark is going online. Lefties is landing in the UK. Shein and Temu are in every pocket.

Everyone calls it “omnichannel”. I call it a CHAIN REACTION. 👇

⚖️ Since July 2026, large EU brands can NO LONGER destroy unsold clothes. Texti...

3 days ago

🐯 How do you wake up the tiger in Boots again?

I spent last week on immersive retail safaris, trying to understand what’s changing in store design. My conclusion? Physical stores look more and more like VENDING MACHINES IN A GAME ROOM. Many of them lack emotion, and they don’t put the c...

7 days ago

The New Shelf: How AI Is Redefining Discoverability for Beauty, Fashion and Luxury

🤖 AI is now the FIRST shelf for beauty, fashion and luxury — not your homepage, not the store window.

53% of AI-shopping happens at inspiration and discovery.

Only 1% after purchase.

Translation: the moment you used to fight for with...

16 days ago

Beyond Fragrances: Why Puig’s Complete Acquisition of ISDIN Signals a New Era for the Beauty Powerhouse

While the market was busy watching falling revenues in luxury or potential megadeals with legacy giants, Puig quietly executed a strategic masterclass: taking 100% control of ISDIN after a legendary 50-year joint venture.

This isn’t just...

a month ago

Agentic Commerce: Are Automatic Payments generating further complexity for retailers?

We are officially moving from physical stores to e-commerce, and now to a Third Channel: Agentic Commerce.

AI agents are browsing, comparing, and buying on our behalf. McKinsey, Visa, and Mastercard are already building the payment rails....

2 months ago

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  • Elisabetta Borghi

    Practice Lead Retail, Fashion and Wellness at Amati & Associates

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