Thinker & Co.
Evelyn So (Thinker & Co.)A newsletter for Product and Innovation Teams looking to create user-centred, business-aligned solutions.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 125 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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evelynso.substack.comLatest Issues
Useful Transparency vs Performative Transparency: a Service Design Lesson from a 30-minute cafe wait
Photo by Jakub Dziubak on Unsplash
Last month, I visited Zhuhai, a coastal city in Mainland China. Looking for a place to rest my feet, I ended up in a shop famous for its handcrafted beverages.
Just like so many restaurants in China, ord...
Service Design Case Study: Backstage Excellence, Frontstage Failure
Photo by Ramon Kagie on Unsplash
Recently, a snowstorm-affected trip has given me an opportunity to evaluate an airline’s service design during time of crisis.
My conclusion: a well-designed protocol is of little value if the execution l...
Stakeholder Interviews - a Good Question to Ask
Photo by Toa Heftiba on Unsplash
Stakeholder interviews often focus on what people do.
The gold, however, is in understanding how things move between people and teams.
The missing consideration
Stakeholder interviews are a conventi...
Why User Experience Starts Outside Your Product or Service
Photo by Matthew Waring on Unsplash
How a user experiences a product or service is highly influenced by what’s in the marketplace. That’s why a landscape trend scan is invaluable as a contextual lens through which to interpret user experie...
From Mobile-first to Mobile-only
Photo by chiranjeevi a on Unsplash
Do you work on your laptop or your phone? Your answer is likely “it depends”.
On the go, you rely on your smart phone; at the desk you benefit from using the larger screen and physical keyboard or touch...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
▪️ Strategy Consultant ▪️ Turn Product & Service Experiences into Strategic Advantage ▪️
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