Founders Capital
John PotterRethinking startup funding. On-chain. Community-powered. Founder-led.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 8 months ago | Last Issue | 6 months ago |
| Active | |||||
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foundersonchain.substack.comLatest Issues
Why ‘community’ becomes a liability at scale
Community feels like leverage because it appears to build on its own momentum. Early users show up, talk to each other, and give feedback without much prompting. It feels lighter than sales and more genuine than marketing.
At that stage, e...
How Founders Can Delay Commitments Without Losing Momentum
Founders talk about waiting as if it’s the absence of motion. As if nothing is happening until money is raised or a token is launched. That belief creates pressure to commit early, not because the company is ready, but because stillness fee...
Why Most Founders Raise Too Early
Raising money feels like progress. It looks like momentum, and it buys breathing room. That’s exactly why so many founders do it too soon.
The problem isn’t fundraising itself.
It’s raising before the company has earned any real leverage...
Why Fairmint Treats Fundraising Like Infrastructure, Not a Round
Most founders go into fundraising thinking the hard part is issuing equity. Picking the instrument. Getting signatures. Updating the cap table.
That’s not where things break.
Founders On-Chain Capital is a reader-supported publication. To...
Red flags in token-model design that scare investors (and why)
Most founders assume investors walk away because the idea isn’t big enough or the tech isn’t ready. That’s rarely the real reason. More often, the deal dies quietly when someone opens the token model and starts picturing what this turns int...
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Authors
The writers behind this newsletter.
I help founders design on-chain fundraising and avoid capital decisions they’ll later regret.
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