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Friday Thread

Seb Beasant

A newsletter which explores the journey of starting a sportswear brand; discussing design, brand building, manufacturing, strategy and so much more.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues56SubscribersRead fridaythread.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Anatomy of a Well-Balanced Range: From Hero Pieces to Margin Builders.

Morning all. Apologies for not getting a Friday Thread out last week. In the rehab stage of an ongoing 8 week injury which an MRI revealed last week was two herniated discs and a tear in my lower spine. Ouch.

7 months ago
9
1

The Business of Sportswear: How to Build a Brand That Stands Out in a Crowded Market

Having run Torsa for five years, I learned a lot through both building product, but also involving myself in every aspect of the business. One of the clearest observations I made, however, was that standing out can be one of the most powerf...

8 months ago
10
2

Tech Pack Mastery. Breaking Down the Most Important Document in Apparel Design.

The tech pack is universally recognised as the gold standard when it comes to product design. This article aims to share the process a brand goes through to building a well rounded tech pack, and the elements that go into it.

8 months ago
20
3

Authors

The writers behind this newsletter.

  • Seb Beasant

    Tips on how to build a startup from the ground up.

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