The Skeptical Optimist
Giulio del BufaloI think about Marketing, Society, Technology, and random things.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 4 years ago | Last Issue | 2 years ago |
| Active | |||||
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giuliodelbufalo.substack.comLatest Issues
To Purpose or not To Purpose.
One of the hottest debates for the past few years in our very insular industry is to Purpose or not to Purpose. WARC's Lena Roland hosted a debate between two champions on both sides of what is effectively not really a binary issue, Thomas...
Advertise like a Billionaire.
I’m back!
(life and work got in the way of writing but I missed it dearly and I’m going to try to do more of it again)
Since my last post was a year ago talking about The Super Bowl, it’s only fitting that I re-start talking about… The S...
Superb(owl) ads!
I’m back! Sorry for the hiatus since my last post, work and life have a pesky habit of getting in the way of writing, hope you’ll forgive me.
The Big Game (TM) is over, it was a good one, and now it’s time for our industry’s favorite week:...
2022, what a decade it's been.
Hi friends.
Sorry I haven’t written in a while, work has been intense and I decided last minute to take Mark Ritson’s Mini MBA in Brand Management, which just wrapped up. Highly recommend it if you’re serious about doing Marketing and Bran...
Advice from an "old" man.
Hi friends, I got half way through a post about Elon and Twitter and quickly lost the will to live, so instead I did the right thing and finally wrote the post that’s been bouncing around in my mind for a couple of months. I’ve been in Adve...
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Authors
The writers behind this newsletter.
I think and sometimes write about Marketing, Technology, Society, Politics and how they all intertwine. I reserve the privilege of changing my mind.
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