
A newsletter from Grant McCracken on culture, trends, blue oceans, black swans, early warnings, the future, and how to fix American culture.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 4 years ago | Last Issue | 2 years ago |
| Active | |||||

It is 2025.
You and your spouse care sitting down to watch some serious entertainment.
Thanks for reading Future Watch: an anthropological pov! Subscribe for free to receive new posts and support my work.
You ask, “So what do you feel li...
A power struggle is playing out at Vogue.
Several things hang in the balance.
The future of a publication that helps construct our collective sense of taste.
The future of a culture that struggles to remain a culture.
Spec...
I was working my way through this Substack.
If you’ve been reading, you know the drill:
Culture problem
Culture solution
Culture problem
Culture solution
I was sailing down the highway and, OMG, what was that?
There sitting right t...
It’s astonishing to see the sheer volume of bad behavior these days.
It’s like everyone forgot how to do the right thing.
In a book called The New Honor Code, I wrote about two cases.
The first was the Harvard soccer Scandal of 2016....
In 001 we talked about the FTL (Failure to Launch) problem:
This is 7 million young people standing on the verge of adulthood unable to move forward.
I think there’s a cultural reason for this crisis.
But first more on the sheer scale o...
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The writers behind this newsletter.
anthropologist & author of Chief Culture Officer. See my blog: http://t.co/Ers7dBqM61.
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