MAFFEO DRINKS is a leading drinks business podcast delivering frontline insights for drinks leadership. For leaders navigating the tension between bottom-up reality and top-down expectation: Memberships here or at maffeodrinks.com
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 524 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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maffeodrinks.substack.comLatest Issues
Win As The Modifier, Not The Lead Ingredient | David Wood | Liana Collection | Maffeo's Cut #014
Join The Maffeo Drinks Substack for Episode Analysis!
David Wood, founder of Liana Collection, a UK-based premium drinks importer and distributor.
"You can really build brands through kind of death by a thousand cuts."
00:00 How Do You P...
133 | Chris Maffeo & Mark Burgess | What a Bottom-Up Mindset Looks Like in Career, Strategy and Leadership
Join The Maffeo Drinks Substack for Episode Analysis!
Mark Burgess is a global executive search consultant with AIMS International who turns the mic around to interview MAFFEO DRINKS host Chris Maffeo about twenty-plus years of building br...
Meet The Drinker Where They Are In Their Whisky Journey | André de Almeida | Inside the Cask | Maffeo's Cut #013
Join The Maffeo Drinks Substack for Episode Analysis!
André de Almeida, a drinks industry consultant with twenty years across Loch Lomond Group, William Grant & Sons and Edrington and founder of Inside the Cask, on why the liquid comes fir...
It's O-N-D, Baby. And It's Probably Too Late | Growth Beverage | Maffeo's Cut #012
Join The Maffeo Drinks Substack for Episode Analysis!
Brian Rosen, Chairman of Growth Beverage and founder of the US drinks investment firm InvestBev, who grew up in the family that built what is now Total Wine, on O-N-D, the ten weeks tha...
Distill The Story Before You Distill The Whisk(e)y
A founder who understands every technical detail of a new product defaults to explaining it all: the wood, the yeast, the cask management. Nobody remembers a word of it by the time the glass is empty.
I put that to Daniel Szor, founder of...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for MAFFEO DRINKS.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | Founder & Host MAFFEO DRINKS
I'm a father, advisor, mentor, + lifetime holder of minority opinions
Liquid Capital analyzes beverage companies and deals through five lenses: distribution power, capital structure, brand economics, industry structure, and category trajectory.
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