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Let's talk branding

Stef Hamerlinck, Austin Franke, Bob Hoffman

Thoughts on brand strategy, branding, and marketing hosted by Stef Hamerlinck. No fluff.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues170SubscribersRead letstalkbranding.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Effective brand-building with Grace Kite

Here are the key takeaways from the podcast:

2 months ago
1
0

Is brand strategy bullsh*t?

As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that s...

2 months ago
3
0

15 surprising distinctive brand assets

Ahhh distinctive brand assets, the most important yet underrated tool in the brand builders’ tool kit. In this article, I want to go beyond the cliched examples and show you some truly unique and unexpected examples.

3 months ago
10
5

Strategist vs Creative, a false dichotomy

Throughout my career, I’ve never felt fully at home. To creatives, I was a strategist, to strategists, I was a ‘creative’. Until recently when I found my balance as a ‘brand-builder’. In this article, I want to show you how I found my sweet...

3 months ago
3
2

Authors

The writers behind this newsletter.

  • Stef Hamerlinck

    Podcast host at Let's talk branding

  • Austin Franke

    I am the founder of Woo Punch, a brand consultancy specializing in brand design and branded advertising content.

  • Bob Hoffman

    Bob Hoffman is the author of six Amazon #1 selling books about advertising. He has been the chief executive of three advertising agencies.

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