Alon's GTM Take
Alon EvenSharing practical GTM insights, playbooks, ideas, and lessons to challenge the status quo and help you grow fast and efficiently.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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The buyer journey moved. Your GTM didn't.
A client of mine was happy with the opportunities coming from their branded search. So was I. Until we talked to their buyers.
Many of them described the same journey. They found the company on ChatGPT first, Googled the brand name to chec...
135 GTM frameworks. Zero progress.
Last time I checked, there are more than 135 GTM frameworks you can actually drown in. Yes, more than enough…
And still, the problems remain the same: weak pipeline, longer sales cycles, rising CAC payback, and channels that don’t scale....
Your AI pricing problem isn't about pricing
Just before we dive in, a quick welcome to the many new subscribers who joined recently. Really glad you’re here! 🙂
Alright, let’s get into it.
I’ve been in a lot of pricing conversations lately. Different companies, different stages, bu...
Content got cheaper. Getting considered got harder.
When I talk to B2B SaaS & AI leadership teams, I see the same recurring friction: they treat thought leadership as a nice-to-have content play.
So they judge it by clicks, engagement, and MQLs, even though its real impact happens much earl...
By the time CS gets involved, it’s too late
I’ve never had a CEO come to me and say, “we have a retention problem.”
The conversation starts with pipeline, conversion, or growth slowing down, because that’s where the pressure shows up in the numbers.
Retention sits underneath it, an...
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Authors
The writers behind this newsletter.
Obsessed with B2B SaaS & AI GTM systems that drive efficient revenue growth. Follow along by reading Alon's GTM Take, my weekly newsletter: https://aloneven.substack.com/
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