Alon's GTM Take
Alon EvenSharing practical GTM insights, playbooks, ideas, and lessons to challenge the status quo and help you grow fast and efficiently.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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3 of your 4 competitors don't sell software
One of the first things I ask a new client is who they’re competing against, and the answer is almost always the same: 4-5 logos, all software, and why we’re better.
Which is not wrong, actually… but there’s a but.
When a deal goes to one...
You're producing marketing, not doing it
I’ve come to a conclusion that tends to annoy people in client meetings: a lot of B2B marketing today isn’t really marketing.
Because when a company walks me through their marketing, what I usually get is a long list of things they’re busy...
Only 18% keep their growth rate
Eight months ago I posted that only 3.5% of SaaS startups reach $20M ARR within ten years, based on ChartMogul’s study of 6,525 software companies.
The takeaway then was that the winners didn’t start better, they became better.
Now ChartM...
Your next deal could close in 4 minutes
Everyone is talking about agents that sell: agentic SDRs, AI content creation, and pipeline automation.
It’s getting a lot of attention, but most of it is still an efficiency story.
The more interesting shift is happening on the other sid...
99 of 100 B2B brands failed this test
My feed is full of pattern-interrupt cheat sheets lately: quirky first lines, a period after every word, and nine hooks to steal for your next post.
And the trick is real. Familiar language gets ignored, contrast makes people look twice, a...
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The writers behind this newsletter.
Obsessed with B2B SaaS & AI GTM systems that drive efficient revenue growth. Follow along by reading Alon's GTM Take, my weekly newsletter: https://aloneven.substack.com/
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