The Community Code
Joshua ZerkelNo-BS insights, strategies, and hot takes on community-led growth—built for marketers, sales, and GTM teams who want to make community their unfair advantage (and actually drive results).
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | thecommunitycode.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AI Without Community Doesn’t Work in GTM
Everyone is asking how AI will disrupt GTM. The better question is what happens when AI runs without community. The short answer is, it doesn’t.
Why Nobody Cares About Your Community Engagement Metrics (and What to Do Instead)
If you’ve ever presented community results to your leadership team, you probably know the look. You show a slide full of stats about active members, posts created, or webinar RSVPs. People nod politely, maybe even smile. And then someone as...
Why Community and Customer Education Need Each Other
Customers don’t (and shouldn’t) care which department helps them. They just want to solve their problem, get value quickly, and know they’re supported.
Let Fans Chart Their Own Course: What KCON LA 2025 Teaches Brand Communities
Last weekend, I joined over 125,000 K-pop fans at KCON LA 2025, a three-day celebration of Korean pop culture that took over the Los Angeles Convention Center and Crypto.com Arena. This wasn’t just another music festival. It was an engageme...
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Authors
The writers behind this newsletter.
I help teams turn community into their unfair advantage. I've built and scaled communities at Asana, Evernote, CBS News, NAPO-SFBA, and HeyGen. Also, I take my burgers seriously. \ud83c\udf54
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