The Community Code
Joshua ZerkelExploring how community intersects with product, marketing, sales, and customer success, and what changes when it’s integrated with GTM.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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thecommunitycode.comLatest Issues
Vera DeVera on Building Community as an External Team
Some people work inside very large companies and still have almost nobody around them who understands their job.
That came up early in my conversation with Vera DeVera, who led community at Watershed. Many of the sustainability professiona...
Why Community Teams Lack Decision-Making Power
A community leader gets invited into quarterly planning.
The company wants community to improve adoption, help with retention, create more advocacy, generate better customer feedback, and support education. By the time the community leader...
The Efficiency Trap in AI-Powered Customer Experience
A founder recently asked me recently whether AI could help them scale customer support, onboarding, and education without adding a lot of headcount.
The honest answer was yes. It probably could, and in some areas it probably should.
Most...
Community Codebreakers: Jane Nadaraja
Jane Nadaraja has spent nearly two decades working across community, marketing, events, and advocacy programs. She started her career at Yelp, spent six years at Patreon working closely with creators and their communities, and most recently...
How Signal Gets Distorted
If you take the idea from the last post and follow it a bit further, the more useful question isn’t whether signal gets reshaped as it moves across teams, because that part is almost inevitable. What matters more is understanding where that...
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Authors
The writers behind this newsletter.
I focus on how community integrates into go-to-market systems. Previously built and scaled community at Asana and Evernote. Author of The Community Code.
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