The Community Code
Joshua ZerkelExploring how community intersects with product, marketing, sales, and customer success, and what changes when it’s integrated with GTM.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
Read this Newsletter
thecommunitycode.comLatest Issues
How Signal Gets Distorted
If you take the idea from the last post and follow it a bit further, the more useful question isn’t whether signal gets reshaped as it moves across teams, because that part is almost inevitable. What matters more is understanding where that...
How the Same Customer Signal Turns Into Different Decisions
When I was at Asana, I got into the habit of spending time in the forum before big cross-functional meetings. It wasn’t part of any formal process. I just wanted a quick read on what customers were actually dealing with at that moment and h...
How Your Org Structure Distorts Customer Signal
If you spend time inside most go-to-market teams, the work generally looks fine. Marketing is generating demand, product is shipping features, sales is closing deals, and customer teams are running onboarding, driving adoption, and trying t...
Community Has Impact. It Doesn’t Carry Across GTM.
Today, my new book, The Community Code, is officially out.
It’s available now on Amazon.
This book comes out of a pattern I kept running into across companies, roles, and stages. Community was clearly doing something valuable. Customers w...
Why I No Longer Say "Community-Led Growth"
For years, I described my work as community-led growth. I don’t anymore.
After spending time recently in rooms full of community practitioners, I’ve been thinking more carefully about how we describe this work. The language we use shapes h...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Community Code.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I focus on how community integrates into go-to-market systems. Previously built and scaled community at Asana and Evernote. Author of The Community Code.
Frequently Asked Questions
How can I access the email archive for The Community Code?
You can find recent issues that have been published by The Community Code on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Community Code have?
To see how many people subscribe to The Community Code, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Community Code?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Community Code as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Community Code?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Community Code using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Community Code?
Scroll up to where it says Related Newsletters to see other publications like The Community Code. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Community Code?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.