I Have Zlata Thoughts
Zlata FaermanBasically, I have Zlata Thoughts and they're all here. NewZ, FunnieZ, affiliate marketing & media leads. Lots of GIFs and tweet roundups. Welcome!
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 250 | Founded | 4 years ago | Last Issue | 12 days ago |
| Active | |||||
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zlatathoughts.substack.comLatest Issues
Rakuten Just Quietly Changed Affiliate Marketing for Self-Serve Brands
HelloZ
Yesterday, I received an email directly from Rakuten announcing something that could significantly change how affiliate, loyalty, and performance marketing campaigns operate for Self-Serve brands in 2026.
The announcement? Rakut...
Google Just Changed the Internet Again and Brands Have Absolutely No Idea What’s Happening
Vol: 238 - So let me tell you :)
HelloZ Last week, Google I/O, basically announced “Hey, remember the entire internet economy from the last 20 years? Yea…we’re changing that now.” This is probably the biggest shift in online discovery sinc...
The Measurement Gap No One’s Talking About (Enough)
HelloZ
Hi friendZ! Nice to see you :)
There’s a quiet but consequential flaw sitting at the heart of modern marketing measurement. If you work in PR, brand strategy, or affiliate marketing, it’s already shaping your budgets whether yo...
Rakuten and Impact Announce Alliance
Vol: 236 - The Affiliate Marketing Avengers Just Assembled
HelloZ Welp! Here we are. It’s one of those weeks where your group chat is somehow debating three unrelated things with equal intensity: whether a random gadget is “actually life-c...
Your Reels Are Now a Mall
HelloZ
Hi friendZ! Welcome back to Extremely Online, where the vibes are curated, the lighting is golden hour, and now, apparently, every scroll is a shopping trip. Meta has decided that what your casual little doomscroll was really mis...
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Authors
The writers behind this newsletter.
I say all the things you're thinking. Let's talk about affiliate marketing, public relations, story leads, and random muZings. I also really love GIFs!
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