Discover the stories I'm reporting for national publications, respond to exclusive source requests, and gain insider insights to help you pitch more effectively, build stronger media relationships, and stay ahead of what's happening in journalism.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 269 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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jillschildhouse.substack.comLatest Issues
The Wait Is Over: Holiday Gift Guide Season Starts ... NOW!
A month ago, I told every publicist asking about holiday gift guides to pump the brakes.
My advice was simple: Wait until mid-August.
Well...
It’s mid-August.
And judging by what’s happening in my inbox, the entire PR industry had the s...
What 2 Million Media Pitches Reveal About the Future of PR
AI has made pitching easier than ever.
It’s also made it noisier.
Journalists are drowning in generic responses, inboxes are filling faster than ever, and publicists are trying to figure out how to stand out in a sea of increasingly simil...
Introducing The Resource Desk: 4 PR Tools Worth Bookmarking
Hello, everyone! I’m back from my fabulous cruise around Iceland, Greenland, Canada and New York and I brought a nasty cold home with me … it’s not my favorite souvenir, but here we are. If you have any tips on how to unclog your ears after...
Turns Out, You CAN Pitch Too Early
Every year, it happens a little earlier.
Today is July 16, and I’ve already received multiple pitches for holiday gift guides this week. With pics of Christmas trees and everything!
I know the thinking. Everyone wants to get ahead. Nobody...
Back to School Gift Guide (and more)
Happy Wednesday!
I know it’s only July (and I’m just about to head out on my summer vacation), but somehow it’s already time for back-to-school campaigns! I’ve had several publicists ask if I’m covering BTS, so I decided I’d better :)
Se...
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Authors
The writers behind this newsletter.
Award-winning freelance writer and editor, currently contributing to Reader's Digest, Business Insider, AARP, Southern Living, AAA, Taste of Home, U.S. News & World Report, Afar, and more. Based in Phoenix.
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