Idea 33
Todd SearleIn-depth coverage of independent watchmaking—featuring interviews, collector guidance, and market trends to help collectors make smarter, more personal watch decisions.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 121 | Subscribers | Read | idea33.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Last Week In Watches N°15
Thank you for bearing with me last week — we welcomed our newest addition, and while we’re running on little sleep, we’re enjoying every moment. I appreciate your patience.
The Discipline Of Choosing Less
In late 2025, I found myself standing in my office, stepping over camera gear, piles of books, gifts from brands, and unfinished projects, trying to mentally inventory my watch collection, accessories, creative ideas, and commitments.
Last Week In Watches N°14
A Few Watches On The Tray at Urban Jürgensen’s Launch — Leica MP, Ilford HP5+
Last Week In Watches N°13
It’s another slow week in the watch world; what do you want me to do, it’s January. Here in Chicago, the weather has been a mix of mild days and bitter cold, and last weekend I found myself along the shores of Lake Michigan photographing su...
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Authors
The writers behind this newsletter.
I write about craft, obsession, and why making things by hand still matters. Watches were just the beginning. Published author and creator of Seeking Perfect: The Art of Watchmaking.
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