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The Wm Brown Weekly

Matt Hranek
Thousands of paid subscribers

The stuff we care about...

Platform
Substack
PricingFreemiumPublishesWeekly
Issues198Founded5 years agoLast Issue14 days ago
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Latest Issues

Bulletin Board 76

Greetings from the Médoc, where I just got back after a couple days roadtripping down from our house to Biarritz. We started off with one night in St Jean de Luz (about 2 hours from Bordeaux) where we met up with dear friends Bruce and Joey...

14 days ago
40

Bulletin Board 75

THE ENDORSEMENT

In the 1970s, soap on a rope was pretty big. My dad loved it. The brand he used was Aramis, which was also a cologne that was pretty popular in the 70s and 80s. Aramis soap on a rope was ever present in our bathroom, an...

23 days ago
45
2

The Case for Wearing White

From denim to double-breasted suits, why I love wearing white year-round—and how I keep it clean.

It’s no mystery to the Wm Brown reader that I am a huge fan of wearing white, even outside of its expected “season.” I wear white denim all y...

a month ago
36
3
Paid

Bulletin Board 74

WORK IN PROGRESS

I love a good dressing gown and will wear them in any weather, which for the hottest days of summer means silk. So I’ve collaborated with my friends at New & Lingwood once again to put out a new version of its lounge r...

a month ago
44
2

My Summer 2026 Kit List

More than 60 pieces of gear I swear by for this summer.

OUTERWEAR

a month ago
33
2
Paid

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