In House
Alexandra McCannNotes on brand, community-driven platforms, and the many ways to show up on them.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 4 months ago | Last Issue | 10 days ago |
| Active | |||||
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readinhouse.substack.comLatest Issues
The KPI is in the Comments
Every so often, a brand shows up in a newsletter I read and the comments fill with some version of thank you, more of this. Not tolerance. Not silence. Genuine, unprompted "please do it again." It doesn’t happen often with sponsorships, whi...
The Pulse, Vol. 3
This month’s tracked data tells a lopsided story. The brands moving up in paid newsletter sponsorships are almost entirely B2B who are consistently buying dedicated placements. Consumer brands aren’t there yet. Where they show up at all, it...
In House with... Natacha Hildebrand
When Madewell partnered with Substack on a dinner in March 2025, the brand became one of the earliest fashion players to take the platform seriously — not as a PR placement, but as a real channel. Eighteen months later, that experiment had...
A small refresh
Hi friends!
A quick note that the publication formerly known as The Messy Middle now lives at a new name: In House.
When I started writing here, I was in the messy middle of a career transition, and the name fit. As I kept writing, the wo...
"Join the Conversation" Isn't Wrong. It's Incomplete.
Disclosure: I’ve been in brand partnerships at Reddit for the past 9 years. The views in this piece are my own and don’t represent the company.
For a long time, brands wouldn’t even consider touching Reddit organically. It was too rough, t...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for In House.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Notes on brand, community-driven platforms, and the multitude of ways to show up on them.
Frequently Asked Questions
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You can find recent issues that have been published by In House on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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To find out how much an ad will cost, contact In House using the contact information provided and ask for a copy of their media kit.
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