In House
Alexandra McCannNotes on brand, community-driven platforms, and the many ways to show up on them.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 5 months ago | Last Issue | 7 days ago |
| Active | |||||
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readinhouse.substack.comLatest Issues
Reddit Is the Internet’s Best Focus Group. Most Brands Aren’t Using It That Way.
Disclosure: I’ve been in brand partnerships at Reddit for the past 9 years. The views in this piece are my own and don’t represent the company.
Reddit’s latest brand campaign is built around a simple idea: “People Are the Best.” The campai...
How to Be Visible Without Being Loud
My mom likes to tell the story of my pre-K teacher pulling her aside to say I was the quietest child she’d ever met. She tells it now with a kind of disbelief, because that same quiet kid grew up and went into sales. A job that, on paper, r...
In House with... Lisa Robinson of Sundays
When Sundays, an executive assistant service for ambitious parents, decided to test brand partnerships on Substack, they didn’t approach it like a media buy. They looked for a person — someone whose world their audience had already opted in...
The Pulse, Vol. 4
This month’s data reveals a landscape in three distinct tiers. At the top, SaaS and finance brands continue to own the saturation play, by repeating the same sponsor slot across 10+ newsletters in their category. In the middle, a new tier o...
Who’s publishing, and who’s paying
There are two ways a brand shows up on Substack. Some build their own publication. Some pay to place in someone else’s. I’ve been tracking both for a while, and as of today they live in one spot: In House Directory.
There you will find two...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for In House.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Notes on brand, community-driven platforms, and the multitude of ways to show up on them.
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