In House
Alexandra McCannNotes on brand, community-driven platforms, and the many ways to show up on them.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 8 months ago | Last Issue | 19 days ago |
| Active | |||||
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readinhouse.substack.comLatest Issues
A new chapter
Earlier this month, I finished nearly a decade at Reddit.
I’ve been trying to find a tidy way to describe what it feels like to leave a place where so much of your life happened. I joined in early 2017. Since then, I got married, moved to...
The Pulse, Vol. 5
It’s been a little longer between Pulses than I intended. More on that soon! In the meantime, I’ve kept reading and a few things have caught my eye.
A brand partnership can earn five minutes of someone’s attention. A brand publication has...
In House with... Brooke Sussman of Boll & Branch
When Boll & Branch launched The Extraordinary Sleep Club in August 2025, their opening post called it “not a newsletter, but a gathering place.” A year in, that tagline has proved both aspirational and, as Brooke Sussman puts it, a little o...
In House with... Shama Rahman and Shelley Wright of Ace Hotel
When Ace Hotel launched Room with a View on Substack in April 2026, they didn’t approach it like a brand channel. They approached it like a publication, one built around a single column about artists, and deliberately resisting the urge to...
Reddit Is the Internet’s Best Focus Group. Most Brands Aren’t Using It That Way.
Disclosure: I’ve been in brand partnerships at Reddit for the past 9 years. The views in this piece are my own and don’t represent the company.
Reddit’s latest brand campaign is built around a simple idea: “People Are the Best.” The campai...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for In House.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Notes on brand, community-driven platforms, and the multitude of ways to show up on them.
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