Innovate & Thrive
Dr. Jack McGourtycognitive science meets creativity, innovation, entrepreneurship, and well being.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 4 years ago | Last Issue | 2 months ago |
| Active | |||||
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innovatethrive.substack.comLatest Issues
The Assumption Inventory: The Step That Makes Interviews Work
Inventory first. Questions second.
Treat every sentence of your opportunity statement as a hypothesis that might be wrong, not a description of what you know. Before designing a single interview question, read your opportunity statement th...
From Assumptions to Evidence: Are Your Interview Questions Doing the Right Job?
Test Assumptions, Not Intentions.
Your interview script is a diagnostic instrument, not a confirmation device — its job is to surface truth, not to generate enthusiasm. The goal of customer discovery is not to leave every interview feeling...
Why Your MVP is Lying to You: The Hidden Difference Between Interest, Intent, and Action
Measuring behavior change, not feature engagement.
Master behavioral validation by understanding what each testing approach actually measures. Here are five principles for building ventures on behavior, not hope:
Outcomes Don't Come From Solutions: Why the Behavioral Thread Works Backward
Logical Sequence, Not Fill-in-the-Blank.
Master the behavioral thread by understanding sequence, not just components. Here are five principles for building opportunity statements that hold up under scrutiny:
From Idea to Launch: AI as Your Venture Thought Partner
Build Smarter, Validate Faster, Launch Stronger.
- Turn vague ideas into specific actions you can test; use AI to challenge your assumptions before you commit. Start by writing down what problem you’re solving and for whom, then ask AI to...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Dr. Jack McGourty is an entrepreneur, educator, psychologist, and author. He is an adjunct professor at Columbia University, teaching classes in entrepreneurship and innovation, and founder of Venture for All®, a global education company.
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