Innovation insights powered by Venture for All®. Merging academic rigor with real-world entrepreneurial strategy to help founders launch, scale, and thrive.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 4 years ago | Last Issue | a month ago |
| Active | |||||
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The Hypothesis You Earn
The hardest hypothesis to write is the one that contradicts what you already believe.
On the first morning of a five-day Behavioral Innovation Sprint, a team of four young professionals sat down with a problem they cared about personally....
A Financial Plan Is Not a Prediction
Founders often spend months learning how to draw careful conclusions. When they reach the stage of financial modeling, it can feel as if the rules have changed. In reality, the rules remain the same.
A founder who has done the behavioral w...
The View You Cannot See
The founder who builds the most carefully is often the one who is hardest to reach. Not because they are closed to feedback, but because they have built so well inside a frame they can no longer see.
Darnell followed each step with care....
Is Your Positioning Map a Compass or a Mirror?
Founders who complete their customer discovery and competitive analysis often arrive at positioning maps that reflect what they hoped to find rather than what their customers revealed. This article follows Priya, Marcus, and Darnell into th...
Letting the Customer Prove You Wrong
Why good discovery is designed to disagree with you.
At this stage, you have a specific customer in mind, a one-page model, and a list of untested beliefs. Now, we take that list to the people who can confirm or challenge it. This is not o...
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Authors
The writers behind this newsletter.
Dr. Jack McGourty is an entrepreneur, educator, psychologist, and author. He is an adjunct professor at Columbia University, teaching classes in entrepreneurship and innovation, and founder of Venture for All®, a global education company.
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