Product Teardowns
Kristen BermanI take products apart to reveal the psychologies behind them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 147 | Founded | 5 years ago | Last Issue | 31 hours ago |
| Active | |||||
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kristenberman.substack.comLatest Issues
How to be popular: the easy (but non-intuitive) way to get people to like you
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes a minute at 2x speed. And it will be more memorable. ;)
There is research on what makes people popular in high...
Fireflies nailed its button copy. I still can't find the login.
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2 minutes at 2x speed. And it will be more memorable. ;) ⏩
When I first started in behavioral science, I dism...
What a police lineup can teach you about getting customers to take a risk
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜5.5 minutes at 2x speed. And it will be more memorable. ;) ⏩
How do you get consumers to take more risks? If...
France graded its food A to E. Reordering the shelf did more.
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜5 minutes at 2x speed. And it will be more memorable. ;) ⏩
While in France recently, I kept getting distracte...
What should I tear down next?
Behavior change is hard. I tend to say this at the start of every engagement Irrational Labs does, reminding people that behavior change is no small ask. We are all (yes, even you) creatures of the status quo. And that’s okay. We have to be...
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The writers behind this newsletter.
I take apart popular products and reveal their core psychologies. Along the way, I uncover the secrets to their success and share how you can replicate their design principles in your work.
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