Product Teardowns
Kristen BermanI take products apart to reveal the psychologies behind them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 143 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
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What should I tear down next?
Behavior change is hard. I tend to say this at the start of every engagement Irrational Labs does, reminding people that behavior change is no small ask. We are all (yes, even you) creatures of the status quo. And that’s okay. We have to be...
The secret to great UX: how Nuuly, Google, Arc, and Substack use choice architecture
Every product has a moment where the user has to pick: which setting, which plan, whether to bother trying the new thing at all. But spoiler: most of the time users don’t really “pick.” They just take whatever’s already sitting in front of...
What United, Starbucks, and Instacart can teach us about changing customer behavior
Every company wants loyal customers, so it bolts on a points program or a signup bonus and hopes people stick around. Most of that money goes to people who were coming back anyway.
So how do you build a reward that changes what someone doe...
Want research you can actually build on? These 5 survey teardowns show you how
Every product team runs some form of user survey, and a lot of them come back with data that feels informative.But I’d argue the data predicts very little.
So how should you design a survey that helps you make business decisions? In these...
Visa scaled debit card use with a jar of candy
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2 minutes at 2x speed. And it will be more memorable. ;)
As a behavioral scientist, I know theoretically how...
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The writers behind this newsletter.
I take apart popular products and reveal their core psychologies. Along the way, I uncover the secrets to their success and share how you can replicate their design principles in your work.
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