Product Teardowns
Kristen BermanI take products apart to reveal the psychologies behind them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 135 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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kristenberman.substack.comLatest Issues
We like Anthropic more than OpenAI. The trolley problem explains why.
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2 minutes at 2x speed. And it will be more memorable. ;) ⏩
You’ve probably heard the trolley problem: A train...
What StubHub Knows About Big Purchase Decisions
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2.5 minutes at 2x speed. And it will be more memorable. ;) ⏩
If you’re selling something expensive, like a co...
I'm going to the World Cup! A teardown of the buying process
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: Watch the video. The video only takes 〜3 minutes at 2x speed. And it will be more memorable. ;) ⏩
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If you’re selling something ex...
Starbucks Rewards: How loyalty programs work
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜3.5 minutes at 2x speed. And it will be more memorable. ;) ⏩
I logged into Starbucks this morning and found a...
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I love to play with social norms. They run our world, they run our behavior, they run our conversations. And if you violate a social norm it is super obvious (and awkward).
Today, instead of a product teardown, I’m going to give you a life...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I take apart popular products and reveal their core psychologies. Along the way, I uncover the secrets to their success and share how you can replicate their design principles in your work.
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