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Product Teardowns

Kristen Berman

I take products apart to reveal the psychologies behind them.

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Substack
PricingOnly free issuesPublishesWeekly
Issues137Founded5 years agoLast Issue3 days ago
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Artwork for Product Teardowns

Latest Issues

How to get America’s savings rate up: Intuit added two questions to payroll onboarding. Savings went up 5x.

🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜5.5 minutes at 2x speed. And it will be more memorable. ;) ⏩

Excited about this teardown because it closes a...

3 days ago
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Want people to use your AI features? These 5 teardowns show you how

Everyone is shipping AI features right now, and very few of them are getting used.

So how do you get people to actually use the thing you built? In these popular teardowns, I break down what real products got right or wrong about getting u...

10 days ago
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We like Anthropic more than OpenAI. The trolley problem explains why.

🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2 minutes at 2x speed. And it will be more memorable. ;) ⏩

You’ve probably heard the trolley problem: A train...

17 days ago
16
2

What StubHub Knows About Big Purchase Decisions

🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2.5 minutes at 2x speed. And it will be more memorable. ;) ⏩

If you’re selling something expensive, like a co...

a month ago
3

I'm going to the World Cup! A teardown of the buying process

🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: Watch the video. The video only takes 〜3 minutes at 2x speed. And it will be more memorable. ;) ⏩

If you’re selling something ex...

a month ago
4
1

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  • Kristen Berman

    I take apart popular products and reveal their core psychologies. Along the way, I uncover the secrets to their success and share how you can replicate their design principles in your work.

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