Product Teardowns
Kristen BermanI take products apart to reveal the psychologies behind them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 141 | Founded | 5 years ago | Last Issue | 4 days ago |
| Active | |||||
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kristenberman.substack.comLatest Issues
What United, Starbucks, and Instacart can teach us about changing customer behavior
Every company wants loyal customers, so it bolts on a points program or a signup bonus and hopes people stick around. Most of that money goes to people who were coming back anyway.
So how do you build a reward that changes what someone doe...
Want research you can actually build on? These 5 survey teardowns show you how
Every product team runs some form of user survey, and a lot of them come back with data that feels informative.But I’d argue the data predicts very little.
So how should you design a survey that helps you make business decisions? In these...
Visa scaled debit card use with a jar of candy
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2 minutes at 2x speed. And it will be more memorable. ;)
As a behavioral scientist, I know theoretically how...
Want users to stick around? These 5 onboarding teardowns show you how
Every product spends a fortune getting people in the door, then loses a huge chunk of them in the first five minutes.
So how do you build an onboarding that actually gets people to value, and back the next day? In these popular teardowns,...
How to get America’s savings rate up: Intuit added two questions to payroll onboarding. Savings went up 5x.
🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜5.5 minutes at 2x speed. And it will be more memorable. ;) ⏩
Excited about this teardown because it closes a...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I take apart popular products and reveal their core psychologies. Along the way, I uncover the secrets to their success and share how you can replicate their design principles in your work.
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