Innovation & Strategy Lab
Barbara Poblocka, Ananya Shahi, Durva MathureNot sure people actually want what you are building? Subscribe for 12 years of research lessons from startups, agencies, and big tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 2 months ago | Last Issue | 7 days ago |
| Active | |||||
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innovationstrategylab.substack.comLatest Issues
Why fewer choices don't always improve user experience and what you can do about it.
You cut the number of options e.g. in the menu of your product and users are still getting stuck. The advice said fewer choices means faster decisions, you followed it, and it did not fully work. Something else is creating the friction, and...
When looking deeper is the mistake
“You know what they’ll tell you: they’ll ask for a faster horse.” - the fallacy is about literal interpretation: users describe solutions, not needs.
Plenty has been written about that already.
What gets less attention is the opposite fa...
What you can learn from a 17th-century Polish astronomer about your customer research.
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The Idea Worth Building - A practical field guide for product builders. Each chapter draws on 12 years of working across startups, digital agencies, and...
70 user conversations, a startup shutdown, and the lessons worth stealing.
We first connected through Substack, and met on a Friday over video - her morning in California, my evening in Zürich. The Zürich startup scene is well-developed by European standards, but it has nothing to do with the entrepreneurial speed...
I solved the wrong thing because I didn't ask why often enough.
The Idea Worth Building - A practical field guide for product builders. Each chapter draws on 12 years of working across startups, digital agencies, and big tech, and addresses one decision point in the process of getting honest user feedba...
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Authors
The writers behind this newsletter.
Helping builders make better product decisions through user feedback, AI, and lessons from 12 years across startups, agencies, and Google. Occasionally interrupted by fascinating Eastern European art.
\ud83d\udc4b I'm Ananya Shahi at NUS, diving into biotech and tech learning. Join me for monthly challenges and top resource reviews! #GrowthJourney \ud83d\ude80
Building a community for solo founders who are done building in silence. Real stories, genuine connections, honest playbooks, and the people who get what it actually takes to do this alone. Come to our online co-working sessions!
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