Innovation & Strategy Lab
Barbara Poblocka, Ananya Shahi, Durva MathureNot sure people actually want what you are building? Subscribe for 12 years of research lessons from startups, agencies, and big tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 4 months ago | Last Issue | 7 days ago |
| Active | |||||
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innovationstrategylab.substack.comLatest Issues
How to pick the right way to test your idea.
The Idea Worth Building
I’m sharing with you a practical field guide for product builders. Each chapter draws on 12 years of working across startups, digital agencies, and big tech.
I am addressing the problem of getting honest user feed...
Good design needs more than taste.
You’re in your home office. Rain is pouring down, so you take time to explore your latest app idea, one that has been occupying your mind for quite some time. You’re staring at your monitor of the size of a family pizza box.
You wonder how...
The grief that follows when a project dies.
What’s beneath
Malevich's Black Square at Tate Modern (Micha Theiner) - used with permission
In 2015 Malevich’s Black Square was put under X-ray by the researchers, who discovered that the painting was hiding a story.
Beneath the blac...
How stealing ideas can make you creative.
You want to build a business, a product.
But whenever idea comes to your mind you get an irritating itch that this problem has been already solved.
After short research you discover that your idea wasn’t that novel after all and there are...
Why fewer choices don't always improve user experience and what you can do about it.
You cut the number of options e.g. in the menu of your product and users are still getting stuck. The advice said fewer choices means faster decisions, you followed it, and it did not fully work. Something else is creating the friction, and...
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Authors
The writers behind this newsletter.
Sr. UX Researcher & Strategist at Google, helping product builders find product ideas and make better decisions through user feedback. Practical tips and frameworks from 12+ years in product design.
\ud83d\udc4b I'm Ananya Shahi at NUS, diving into biotech and tech learning. Join me for monthly challenges and top resource reviews! #GrowthJourney \ud83d\ude80
Solo founder. Vibe builder. Dog mom. I closed one startup, now I'm building the next one. Table for One is a community for solo founders where we network, learn, and build together. If you are a solo founder, apply to be a member of our community!
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