Innovation & Strategy Lab
Barbara Poblocka, Ananya Shahi, Durva MathureNot sure people actually want what you are building? Subscribe for 12 years of research lessons from startups, agencies, and big tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 3 months ago | Last Issue | 21 days ago |
| Active | |||||
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innovationstrategylab.substack.comLatest Issues
How stealing ideas can make you creative.
You want to build a business, a product.
But whenever idea comes to your mind you get an irritating itch that this problem has been already solved.
After short research you discover that your idea wasn’t that novel after all and there are...
Why fewer choices don't always improve user experience and what you can do about it.
You cut the number of options e.g. in the menu of your product and users are still getting stuck. The advice said fewer choices means faster decisions, you followed it, and it did not fully work. Something else is creating the friction, and...
When looking deeper is the mistake
“You know what they’ll tell you: they’ll ask for a faster horse.” - the fallacy is about literal interpretation: users describe solutions, not needs.
Plenty has been written about that already.
What gets less attention is the opposite fa...
What you can learn from a 17th-century Polish astronomer about your customer research.
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The Idea Worth Building - A practical field guide for product builders. Each chapter draws on 12 years of working across startups, digital agencies, and...
70 user conversations, a startup shutdown, and the lessons worth stealing.
We first connected through Substack, and met on a Friday over video - her morning in California, my evening in Zürich. The Zürich startup scene is well-developed by European standards, but it has nothing to do with the entrepreneurial speed...
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Authors
The writers behind this newsletter.
Helping product builders find ideas worth building and make better product decisions through user feedback. Tips and frameworks from 12+ years across startups, agencies, and big tech.
\ud83d\udc4b I'm Ananya Shahi at NUS, diving into biotech and tech learning. Join me for monthly challenges and top resource reviews! #GrowthJourney \ud83d\ude80
Solo founder. Vibe builder. Dog mom. I closed one startup, now I'm building the next one. Table for One is a community for solo founders where we network, learn, and build together. Applications are now open!
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