Innovation & Strategy Lab
Barbara Poblocka, Durva Mathure, Ananya Shahi, Monica, Olga Labutina, Dana Aonofriesei, FelixNot sure people actually want what you are building? Subscribe for 12 years of research lessons from startups, agencies, and big tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 6 months ago | Last Issue | 4 days ago |
| Active | |||||
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innovationstrategylab.substack.comLatest Issues
When the AI evals pass and users still complain.
A loose explainer for PMs and founders building AI agents, and the part most eval guides skip.
Landing page structure that converts: every section, top to bottom
Today's guest is Felix, a frontend developer who has built websites since 2019 and now creates landing page templates.
I recently got multiple questions from various people asking why their landing pages were not converting.
Felix has b...
How to Pitch an Idea to Investors, Your Boss, or Your Team
As a customer experience researcher, I talk to users often, and these are my most interesting conversations.
Once I found that people were struggling with their settings. No one freaking knew how to change the settings on their phone.
So...
Pick your funding strategy before your first sale
Bootstrap, seed strap, small round or venture: four startup funding options.
Please meet Monica Desai Weiss, who kindly agreed to co-write this piece with me and share her thoughts on the way founders should approach their capital strategy...
Ecommerce accessibility: where your customers get stuck.
I’ve been enjoying my collaborations here on Substack, and today I want to bring in someone who has a special place in my career.
Please meet Ula, whom I studied UX design with many years ago, when I was an unemployed Polish student living...
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Authors
The writers behind this newsletter.
Sr. UX Researcher & Strategist at Google in agentic e-commerce | Making AI agents useful for customers and profitable for business, drawing on 12+ years in design | Women in Biz Zurich
Solo founder. Vibe builder. Dog mom. I closed one startup, now I'm building the next one. Table for One is a community for solo founders where we network, learn, and build together. If you are a solo founder, apply to be a member of our community!
👋 I'm Ananya Shahi at NUS, diving into biotech and tech learning. Join me for monthly challenges and top resource reviews! #GrowthJourney 🚀
Former venture investor turned operator doing finance/BD/M&A at an AI-native startup. Back to advising, investing and writing On Paper.
I’ve coached 1,000+ leaders at Amazon, Stripe, LinkedIn, Uber, and HP who were doing strong work but still felt overlooked. I write about practical ways to earn recognition and influence without becoming someone you don’t respect.
VP Engineering, scaled fake reviews detection at Trustpilot through IPO. I explore how AI is changing companies, careers and the way we build.
Web designer / Founder • My dream job is being unemployed with a mysterious source of income. Sharing everything on my quest to achieve that.
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