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it's critical.

Emilee Russell
Tens of paid subscribers

long-form fashion snark for the critically insane.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues68Founded2 years agoLast Issue5 days ago
Active

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itscritical.substack.com
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Latest Issues

i wasn’t invited to nyfw, so i reviewed it from bed

New York Fashion Week (NYFW) zoomed right by—in my expert opinion, as someone who was not invited to any events, or wanted within an 800-mile radius of the city.

Their loss, right?

Doesn’t matter. I can still analyze patterns and review...

5 days ago
61
11

(not your average) fall aesthetics

Greetings, fashion lovers, fashion lukewarm-ers, and people who simply wear clothes.

We’re back with (yet) another installment of “completely made-up aesthetics that don’t actually exist.” A long name for a long series.

I grow tired of th...

22 days ago
165
44

is GAP's new (old) perfume worth the hype?

Is GAP’s (relaunched) perfume actually good? Or is it solely banking on the power of nostalgia to drive sales?

GAP’s new fragrance line

If you’ve been living under a retail rock (understandable), GAP recently relaunched their iconic 90s f...

a month ago
32
14

brutally honest review of every product a brand has sent me: volume 2

Welcome back to the only newsletter that’s brave enough to tell you that Ruti pants aren’t worth $50, let alone $259.

We’re back with another installment of “let’s give a brutally honest review of every single product a brand has sent me....

a month ago
136
23

the issue(s) with vogue's september issue

Vogue’s famed September issue is the most important of the year.

An edition that is meant to signal a shift in the fashion tides—both seasonally and culturally. Chock-full of coveted ad placements, emerging trends, and a gripping cover st...

2 months ago
391
69

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  • Emilee Russell

    snarky fashion lover. marketing professional. pop culture fanatic. dry humor vessel. atl inhabitant. [email protected]

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