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it's critical.

Emilee Russell

long-form fashion snark for the critically insane.

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Substack
PricingFreemiumPublishesWeekly
Issues64Founded2 years agoLast Issue12 days ago
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itscritical.substack.com
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Latest Issues

the issue(s) with vogue's september issue

Vogue’s famed September issue is the most important of the year.

An edition that is meant to signal a shift in the fashion tides—both seasonally and culturally. Chock-full of coveted ad placements, emerging trends, and a gripping cover st...

12 days ago
355
63

the hot girl's guide to tasteful novelty bags

Once upon a time, there was a (fictional) woman who was gifted a Judith Leiber swan clutch by her boyfriend.

It was all wrong.

24 years later, that same (fictional) woman carried the JW Anderson Pigeon Clutch with pride.

What gives? Wh...

24 days ago
109
26

2026 summer trend autopsy

Summer is whimsy.

It’s a time where rigid dressing is completely thrown out the window in favor of a lighter, airier kind of presentation. It bewitches you—body and soul.

I can’t tell you the number of times I’ve been in a “minimalist” mi...

a month ago
241
18

menswear...do we care?

I wasn’t going to talk about the recent menswear collections. Why? Because I never really have—at least not in any long-form newsletter.

Does anyone even care? Spoiler alert: I do.

But as I sit here on a random (undisclosed) weekday, coz...

2 months ago
27
16

a brutally honest review of every product a brand has sent me

Cues the song Bridges by BROODS

Somewhere between writing about Matthieu Blazy's Chanel debut and calling Calvin Klein's spring collection a hate crime against women, a brand decided I was the right person to review their THC drink.

"Your...

2 months ago
395
49

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  • Emilee Russell

    snarky fashion lover. marketing professional. pop culture fanatic. dry humor vessel. atl inhabitant. [email protected]

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