
I’ve scaled CS from $1M to $300M ARR, backed breakout startups, and advised early-stage founders. Here, I share how AI is reshaping GTM, how CS is evolving, and what it takes to build a truly customer-centric company.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 3 years ago | Last Issue | 24 days ago |
| Active | |||||

We’ve been writing about the same role from opposite ends of it.
One of us spends his weeks inside the deployment — embedded with customers, doing the unglamorous archaeology of getting an agent to read a system that was never built to be...
Last time, I told you who to hire to engineer context and correctness. The obvious next question: how do you know they’re working? You instrument it — and most CS leaders are about to instrument the wrong things.
Third and last in this ser...
Last time, I argued that every working AI deployment meets two conditions — high context and verifiable correctness — and that in most domains, someone has to engineer both. I ended on a question: who, exactly, is that someone?
Second in a...
Ninety-five percent of enterprise AI pilots generate no return. Fifty-six percent of CEOs say they’ve seen no financial gains from AI at all.
The easy read is that the technology isn’t ready. It is. The bottleneck isn’t capability — it’s s...
For most of software history, the product and the work were separate things. You bought software to help you do work. Whether it helped — and how much — depended on how well you implemented it and how thoroughly...
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The writers behind this newsletter.
I’ve scaled CS from $1M to $300M ARR, backed breakout startups, and advised early-stage founders. Here, I share how AI is reshaping GTM, how CS is evolving, and what it takes to build a truly customer-centric company.
Forward Deployed Engineer. I write FDE Hub, on the craft of deploying AI in real businesses. Before this: trained 4,000+ engineers globally, bootstrapped a startup for six years, built NLP systems processing 1M+ emails a day.
Co-Founder & CEO @ Genera | Building the future of enterprise software deployments
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