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All In Our Imagination - John Caswell

John Caswell

Uncovering the things that make up our minds. Strange brews, ideas, ramples, rants, and raves. You know.

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Substack
PricingOnly free issuesPublishesWeekly
Issues49Founded3 years agoLast Issue14 days ago
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Latest Issues

The Arithmetic of Agency

A topical word, agency.

I've been worrying at it for a long while. I don't mean it in the sense of the ad industry who hijacked it decades ago and left the meaning of it in tatters.

A few equations sprang to mind and then I felt it needed...

14 days ago
9
5

Progressively Dafter

Francisco Goya, The Sleep of Reason Produces Monsters, 1799.

It’s strange.

Mankind is making all this astonishing progress. We’re editing genes, building quantum computers, finding new planets, engineering replacement organs and teaching...

16 days ago
6
1

A Fitting Reception

Cambridge, the early 1980s. I was at Acorn, the company behind the BBC Micro.

I wanted to be at work every day.

I still do. Something new to learn and always something to build. Everything back then was a first.

The idea that we were a s...

18 days ago
4
3

Dispatches From The Edges

This is the first in a series of snacks from the book that are not in the book.

They didn’t quite make it. Not because they failed in some way, but because when the shape of the book started to reveal itself, they didn’t add to what the b...

2 months ago
7

Talk About. Pop Muzak

It’s busy on the river where I live.

All kinds of life pass by. Big ships, cruise liners, special service police ribs, barges, fancy yachts and disco boats full of drunken revellers singing to dreadful music.

At night the sound from the d...

2 months ago
7
4

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  • John Caswell

    Writing a book called “It’s All In Our Imagination.” Started here in 2025 - Head of Crayons. Just trying to make sense of it all. I draw strategy. I think.

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