
Helping CEOs avoid expensive AI mistakes before they show up in the boardroom.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 182 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||

There’s an old saying: a fool with a tool is still a fool. I’ve never heard it as an insult. It’s simply a reminder that buying capability isn’t the same as earning it.
My brother is a tradesperson. If I filled my garage with the same DeWa...
Saarika Chotai knows what a good CRM database costs.
She works with B2B companies on growth, and those companies spend thousands each year on CRM licences, data-enrichment tools and people who research and verify contact information. The d...
Late last year I argued that the AI invoice was coming. My point wasn’t that Microsoft, OpenAI or Anthropic would eventually charge more. Valuable technology has always become commercialised. The more interesting question was what would hap...
Earlier I argued that while AI may recommend, assist or even make decisions, accountability never leaves the human. I still believe that’s true, and I think it will remain true regardless of how capable AI becomes.
I’ve realised that accou...
Most AI strategy decks make progress look too clean.
The future state is always beautifully connected. Customer data flows into one platform. Journeys are mapped. Content is personalised. Dashboards show what worked. AI helps the team deci...
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The writers behind this newsletter.
Technology executive with 30+ years leading digital transformation and AI adoption. Writes executive briefings on how AI decisions affect vendor leverage, operating costs, and long-term business strategy.
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