Reletter
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Time Under Tension newsletter

Time Under Tension, Jason Ross, Tim O'Neill

Generative AI updates and musings

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Substack
PricingOnly free issuesPublishesWeekly
Issues71Founded3 years agoLast Issue22 days ago
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Latest Issues

Everyone is excited about AI, so why aren’t companies getting more value from it?

At the start of each Time Under Tension engagement, we ask people how they use AI, how confident they feel, and what would help them improve.

Across 513 responses from 16 organisations (some large, some small), the same pattern appears: pe...

22 days ago
9

The AI adoption race is over. The maturity race has begun

Everyone is talking about AI adoption, but the real story is AI maturity. While 100% of marketing teams are now using AI in some form, only 4% have successfully embedded it into their core workflows.

Two weeks ago, the In-House Agency Coun...

a month ago
5

🤖 What is an agent?

One question we get asked more than any other right now: “What actually is an AI agent?”

It’s a fair question, because the word now means everything, and nothing. Your chatbot is an “agent.” Your CRM just launched an “agent.” The system th...

2 months ago
6

Anthropic's Fable - The Boy Who Cried Wolf?

There is a well known fable about a boy who cried wolf. He warned of danger so many times that when the wolf finally appeared, no one knew what to believe. That feels close to where Anthropic now finds itself.

Yesterday, Anthropic’s new “F...

2 months ago
8

The Headless Horseman of the SaaSpocalypse

In the last few months, some of the largest SaaS companies in the world have ~~lost their minds~~ gone headless.

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Salesforce CEO Marc Benioff tweeted (x’ed) on April 17th that the entire Salesforce (and Slack) platforms are “...

3 months ago
11
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Authors

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  • Time Under Tension

    A Generative AI consultancy

  • Jason Ross

    Digital Leader. Generative AI expert. Life Saver. Motorcycle Rider.

  • Tim O'Neill

    Co-founder of Time Under Tension

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