Looped In
Kaylee EdmondsonA weekly advice column about demand gen + marketing best practices, career acceleration, and B2B SaaS industry updates.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 104 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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demandloops.substack.comLatest Issues
102 sundays later and i'm changing the rules
So, I’m turning off the paywall in an effort to allow for more creative freedoms. For any of you who are new this week, welcome. What an interesting first email – I can only imagine. 😅
I’ve been creating here on Substack for a few yea...
self-reported attribution won't save you
Everyone is finally agreeing about organic. But they’re also carrying the one problem I warned them about right through the front door.
Back in November 2023 I wrote a post calling paid media the anti-hero of the marketing equation. The ar...
the 11 Claude workflows that ate my busywork
I wrote this one ahead of time. By the time it lands, I’ll be a few days into a long 4th of July weekend with the family. So, no new post this week.
Instead I’m replaying the most-read issue of Looped In this year. Partly because I want t...
The inbound model assumed a click. That assumption just broke.
For about fifteen years, demand gen has run on a quiet assumption. Someone has a problem, they search, they click, they land on something you own, and from there you have a shot. Your whole top-of-funnel machine, the SEO, the content calend...
You don't have a marketing operating system. You have a tech stack.
DG is right. Most marketing teams have an operating system problem. But I have contrarian opinions about what an operating system is.
In late May, Exit Five published a newsletter with the hook "Most marketing teams don't have a strategy...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hi, I’m Kaylee, founder of DemandLoops. After spending years in-house building + leading demand gen functions, I’ve now gone solo and spend my days supporting growth at early-to-growth stage B2B SaaS companies.
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