Looped In
Kaylee EdmondsonA weekly advice column about demand gen + marketing best practices, career acceleration, and B2B SaaS industry updates.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 85 | Subscribers | Read | demandloops.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Your Signal Stack Should Be Unique to You
Every team I talk to right now is building a signal-based stack. Job changes. G2 reviews. Web visits. Funding rounds. Hiring spikes. The tools are everywhere and the category is exploding.
Why Your Best Hires Stop Sharing Opinions
Remember when you were being recruited for your current role?
DemandLoops 2025 Annual Letter
This week I was attempting to hit inbox zero and came across a letter from Immad Akhund, CEO at Mercury. He later ended up sharing to his LinkedIn community, too.
Your $100K ABM Platform Won’t Save You From a Bad Target List
Sooo many B2B SaaS companies are still locked into multi-year, six-figure contracts (problem #1) AND still targeting the wrong accounts (problem #2).
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Authors
The writers behind this newsletter.
Hi, I’m Kaylee, founder of DemandLoops. After spending years in-house building + leading demand gen functions, I’ve now gone solo and spend my days supporting growth at early-to-growth stage B2B SaaS companies.
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