Looped In
Kaylee EdmondsonA weekly advice column about demand gen + marketing best practices, career acceleration, and B2B SaaS industry updates.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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demandloops.substack.comLatest Issues
DemandLoops’ New Chapter
DemandLoops Is No Longer a Solo Practice
Introducing the team, the new sprint model, and the chapter I’ve been waiting to announce.
DemandLoops has a new chapter, and as of this week, it’s live.
Here’s the part I’ve been waiting to say...
Earn the right to automate
AI made automation cheap. It didn’t make it smart out of the box though.
I’ve been caught in two different client feedback loops recently where they’re trying to identify critical oversight in some of their processes. It will surprise no o...
More signal data won't fix this
Nearly every demand gen motion runs on signals these days. The accounts you prioritize, the segments you target in paid, the content you put budget behind, the triggers that move someone from nurture into active sales — all of it is downstr...
Your Marketing Team Is Building AI Tools You Don’t Know About
Every conversation about AI and tech debt is focused on engineering. Copilot is writing 41% of all new commercial code. AI-generated pull requests have 1.7x more issues than human-written ones. Maintenance costs are climbing. CTOs are quiet...
3 AI-Native Demand Gen Plays You’re Not Running
A few weeks ago I wrote about 11 use cases I’m running in Claude. That post was about the tool that seems to be winning the AI GTM race (at least for now) but I wanted this post to focus on the plays themselves.
Kyle Poyar and Brendan Sho...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hi, I’m Kaylee, founder of DemandLoops. After spending years in-house building + leading demand gen functions, I’ve now gone solo and spend my days supporting growth at early-to-growth stage B2B SaaS companies.
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