Looped In
Kaylee EdmondsonA weekly advice column about demand gen + marketing best practices, career acceleration, and B2B SaaS industry updates.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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demandloops.substack.comLatest Issues
Your Marketing Team Is Building AI Tools You Don’t Know About
Every conversation about AI and tech debt is focused on engineering. Copilot is writing 41% of all new commercial code. AI-generated pull requests have 1.7x more issues than human-written ones. Maintenance costs are climbing. CTOs are quiet...
3 AI-Native Demand Gen Plays You’re Not Running
A few weeks ago I wrote about 11 use cases I’m running in Claude. That post was about the tool that seems to be winning the AI GTM race (at least for now) but I wanted this post to focus on the plays themselves.
Kyle Poyar and Brendan Sho...
The Demand Gen Operator’s Identity Crisis
Six months ago I wrote campaign briefs, built ads from scratch, and would spend hours analyzing reports to identify the next trend, or play, or heck even half the time just to debate attribution wars for the sake of hitting KPIs. Now I buil...
Your AI-Powered Marketing Team Is Going to Sound Like Everyone Else's
I can’t lie, this week has just been so heavy for me. It feels like it’s all compounding in our little B2B bubble right now so I figured I might as well write it out.
A friend of mine got laid off two weeks ago. Her boss told her they wer...
My most-used Claude Skill
The patterns worth automating only become visible after a few weeks of doing the work. But by then, you’re too deep in the weeds to notice them.
The skill I built to solve this runs every Monday morning, reads the last seven days of my act...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Hi, I’m Kaylee, founder of DemandLoops. After spending years in-house building + leading demand gen functions, I’ve now gone solo and spend my days supporting growth at early-to-growth stage B2B SaaS companies.
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