The Lost Art of Connection
People-focused marketing
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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kiitanjones.substack.comLatest Issues
Anthropic vs US Government
There are moments when a company is tested.
Not by the market.
Not by competitors.
But by power.
The recent tension between Anthropic and U.S. regulatory expectations is not just about AI policy. It’s about something deeper: convictio...
Why “Power Users” Can Mislead Teams
Power users are loud.
They are engaged.
They care deeply.
And because of that, teams often mistake their voice for the voice of the market.
But here’s the quiet tension most teams miss:
Power users are not the majority.
And they ar...
Growth Isn’t Proof of Product-Market Fit
Growth can be deceptive.
Numbers go up.
Dashboards turn green.
The team breathes easier.
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But here’s the quiet truth most operators learn late:
Growth is not proof of produ...
OKRs Made Us Efficient — and Emotionally Blind
OKRs did what they promised.
They made teams faster.
Clearer.
More aligned on paper.
Everyone knew the objective.
Everyone knew the key results.
Everyone knew what “success” looked like.
And yet… something quietly broke.
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Tech Products Lose Users When This Happens.
Most people think products lose users because of bad features or strong competition.
That’s rarely true.
Most products lose users because they slowly stop fitting into people’s lives.
Tech products don’t lose users.
They lose alignment....
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Lost Art of Connection.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I explore human-first marketing, and why tech must reconnect with real people. Funnels and automation don’t build trust—real connection does. Let’s rethink growth, positioning, and storytelling with a people-first mindset.
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