Know Your Growth
Yash Tekriwal, Kristin McDonaldtactical musings & frameworks on modern GTM
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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knowyourgrowth.substack.comLatest Issues
The Architecture of Early-Stage GTM
“When do I hire my first sales rep? Is my pricing leaving value on the table? Do I prioritize customer acquisition or ACV size? What does the optimal tech stack look like at this stage?”
These are the questions that quietly shape the traje...
Building Support at Clay: From Community to AI-First Customer Experience
George Dilthey joined Clay as one of the first 30 employees, when the company’s success function consisted entirely of a fervent slack community. Today, he leads a 16-person support team navigating a complex combination of PLG and enterpris...
Onboarding as a Growth Engine at Brightwheel
With interest in AI products exploding, the bottleneck to growth for many companies has quickly shifted from customer acquisition to customer activation. In other words, success is determined less by how quickly you can sell and instead by...
The Evolution of Go-To-Market Engineering
When Clay coined "GTM Engineering" last year, it started out as the dream of a centralized technical seller:
Since then, it has evolved into the idea of a full-stack growth architect and pushed steadily into the mainstream.
“GTM engine...
Entering Warp Speed
If you’re chronically online (ahem) the new rate of growth among silicon valley startups has likely not escaped you. In the age of AI, $1mn ARR is no longer an exciting feat. Not when your timeline is filled with tweets like this:
And thi...
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Authors
The writers behind this newsletter.
Data scientist, consultant, career/life coach, edTech founder, no-code automator, high school teacher, the list goes on. My core passions are education, automation, and community. I love to play board games, read, dance, and learn new things.
Partner @ Eniac Ventures, formerly @ Point72
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